The summary report of 2018's IMEX Policy Forum has just been released to the public for download. Prepared by Rod Cameron, Executive Director of the Joint Meetings Industry Council (JMIC), the report contains an overview of the day's proceedings and explores the main conclusions from each speaker and session. The Policy Forum aims to bring policy makers together with influential industry leaders to engage national and local governments in the advancement of the meetings industry. It took place on Tuesday 15 May 2018 at IMEX in Frankfurt 2018.
IMEX, an ICCA Business Partner, makes the report freely available for download each year, both to share the top educational takeaways with those who could not attend and allow industry stakeholders such as Convention Bureaux, destination marketers and governmental bodies to use it to develop future plans and strategies.
The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable.
The 2018 Policy Forum programme included four key parts:
- An advance discussion group of national level government representatives addressing policy issues relevant to the meetings industry.
- A corresponding advance discussion workshop for local/regional government representatives to explore the evolution of cities in the meetings industry.
- An opening presentation to the Forum from Gloria Guevara Manzo, President & CEO, World Tourism and Travel Council (WTTC) on how the WTTC views primary travel-related issues impacting the meetings industry.
- An Open Forum featuring a panel of industry leaders addressing current industry concerns, initiatives and issues raised by government representatives, with feedback from those government representatives. The Open Forum was described by global urban development advisor Professor Greg Clark CBE of The Business of Cities as a way of characterising wider government/industry interaction, and of showing how this could be used to mutual advantage.
These key parts were enhanced by two additional activities:
- A presentation at the IMEX Opening Ceremony from Gloria Guevara Manzo that engaged the broader IMEX audience in key issues to be discussed at the Policy Forum in the afternoon.
- A tour of the IMEX show floor which demonstrated to visiting government representatives the scale and diversity of the industry, and how their respective cities and countries present themselves to a global market.
ICCA was an advocacy partner of this year's IMEX Policy Forum, and ICCA President Nina Freysen-Pretorius chaired and also was a featured speaker on panel discussions during the Forum.
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