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Meet the Mentor - Sigurjona Sverrisdottir

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Meet the faces behind ICCA's famous First Time Attendee programme! ICCA places huge importance on giving First Time Attendees (FTAs) at the ICCA Congress a very warm welcome. Each year, just before the ICCA Congress begins, new attendees are invited to join a specialised session that aims to prepare them for success. Jam-packed full of helpful advice that is delivered from member to member, the programme has been delivered to over 3,000 delegates since it initially began and is designed with care to help them network, do business, learn, and maximise the benefits of attending their first ICCA Congress.

At the centre of the entire programme are the people we couldn’t do it without: our mentors, an amazing group of ICCA members and #ICCAFriends who are Congress veterans and want to help support and steer our newbies as they join the ICCA Family.

Meet Sigurjona Sverrisdottir

Sigurjóna Sverrisdóttir took over as Managing Director of Meet in Reykjavík – Reykjavík Convention Bureau in August 2019. Sigurjóna has been with Meet in Reykjavík from the beginning in 2012, most recently as Director of Exhibitions and Events. She has an MBA from the University of Iceland and a BA in Acting from Iceland Academy of the Arts.
Sigurjóna says that she looks forward to the months ahead. „There is a good reason for our optimism: MICE visitors continue to elevate the Icelandic economy. Last year, we welcomed an estimated 135,000 international MICE travellers. The number has been growing steadily since the opening of Harpa Conference Hall and Convention Centre in 2011, with a 14.4% average annual growth. We have also been climbing the ICCA country and city rankings; this year, Reykjavík moved up 30 places on the worldwide ranking from the previous year. We are very proud of this success.“
Sigurjona tells us about her experience from ICCA Congresses. „My first congress was Antalya in 2014. Every time I come back from the congress I am full of new ideas and new perspectives on how to adjust our work processes.“

Thank you to Sigurjona for becoming an FTA mentor at the 58th ICCA Congress in Houston, U.S.A.! Are you interested in helping our First Time Attendees to settle in? Find out more about the programme or email Ksenija.p@iccaworld.org to find out how you can become a mentor.

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