“Wake those CEOs up, people!”
That was the exhortation (one of them, anyway) of Bill McDermott, CEO of SAP, who sat for a live satellite interview from New York during day one of the IMEX America trade show in Las Vegas, which was also the day he launched his book, Winners Dream.
His charge was to the meetings industry to send a wake-up call to corporate executives that, rather than being the first thing cut out of budgets, rather than being looked at as an expense, rather than being derided as wasteful, meetings should be considered key to corporate growth and success.
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.
- A Modern History of International Association Meetings: 1963-2012
- The JMIC Case Study Project: Set your event as an example to the meetings industry!
- Apply for an Incredible Impacts Grant to communicate the value of your association meetings
- A Modern History of International Association Meetings - UPDATE: 1963-2017