IBTM World held its inaugural Policy and Practice Forum in Barcelona last month where industry leaders challenged conventional thinking regards political engagement. One leading medical association revealed its mission-led engagement projects which could change the RFP/bidding process for ever if other associations follow suit. And JMIC President, Kai Hattendorf, warns against ignoring the social and economic pillars of sustainable development in favour of the current trend towards industry impact on ecology and the environment.
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