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Best Marketing Award

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Related topics: Marketing & Communications

The ICCA Best Marketing Award sponsored by The Meetings Show, was established in 1997 and recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full-scale campaigns and branding exercises to individual promotions and events. Submission components traditionally included: innovation and creativity, research and rationale, return on investment, success in meeting the objectives, and communication.The Best Marketing Award is open to all ICCA members, regardless of their sector.

However, last year for the 59th ICCA Congress 2020, Kaohsiung, Chinese Taipei – A Hybrid Experience, a special edition of the award was formed “Recognising Leadership in Transformation”. In light of the social and economic circumstances, the award in 2020 recognised the best examples of transformative action from our members and associations. In keeping with this ethos, one winner was not selected, instead a selection of submissions were chosen and recognised during the Congress.

Details for Best Marketing Award submissions for this years' 60th ICCA Congress 2021 will be released in due course.


'We have really worked hard for this. For our destination it gives huge visibility. It really puts us on the map. Estonia is such a small destination and our team is only 3 people, so it is hard to get noticed. I think we got noticed now. We really feel like we have won the Oscars for the international meetings industry!' 

Riine Tiigi & Kadri Karu, Estonian Convention Bureau - BMA winner 2019

'We are honoured to get this recognition from our global peers and the judging panel. It's a real endorsement of trying to pull together a strategy on a national level for Scotland to join everything together for the cities and the regions. We're thrilled to bits, and there's no higher endorsement than winning the ICCA Best Marketing Award. '

Mr. Neil Brownlee, Head of Business Events at VisitScotland Business Events - BMA winner 2018

Past Winners:

2019 Estonian Convention Bureau 
2018 VisitScotland
2017 Flanders Meeting and Convention Center Antwerp
2016 London & Partners
2015 Halifax Convention Centre
2014 Monaco Convention Bureau
2013 Gdansk Convention Bureau, Poland 
2012 Bureau of Foreign Trade Ministry of Economic Affairs, Chinese Taipei
2011 Glasgow City Marketing Bureau and Scottish Exhibition & Conference Centre, U.K.
2010 Iceland Convention and Incentive Bureau, Iceland
2009 Norway Convention Bureau, Norway
2008 Sarawak Convention Bureau, Malaysia
2007 Promo Leader Service, Italy
2006 Glasgow City Marketing Bureau Ltd., U.K.
2005 Grazer Congress, Austria
2004 Perth Convention Bureau, Australia
2003 Kursaal Centre, Spain
2002 Ovation Group, Ireland
2001 Perth Convention Bureau, Australia
2000 Palais des Congres de Montreal, Canada
1999 Edinburgh International Conference Centre, U.K.
1998 International Convention Centre Durban, South Africa
1997 Boston, America's Walking City, U.S.A.

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