The term Strategic Meetings Management (SMM) has been kicking around for the best part of 20 years, having originated in the North American meetings and events industry.
In that time, many industries have changed. We have a lot more regulation, particularly in such verticals as the pharmaceutical industry. Here, clear regulatory requirements need to be upheld in terms of delegate spend, the venues that can be used and so on.
To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine.
- A Modern History of International Association Meetings: 1963-2012
- The JMIC Case Study Project: Set your event as an example to the meetings industry!
- Apply for an Incredible Impacts Grant to communicate the value of your association meetings
- A Modern History of International Association Meetings - UPDATE: 1963-2017