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Association Meeting Needs Post-COVID19 - 2021 and beyond

Survey results on Association Meeting Needs Post-COVID19 - 2021 and beyond
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Research conducted by ICCA during 2021, in collaboration with AfSAE (African Society of Association Executives), APFAO (Asia Pacific Federation of Association Organizations) and ESAE (European Society of Association Executives) explored Association Meeting Needs Post-COVID19 - 2021 and beyond. The survey was sponsored by the Thailand Convention and Exhibition Bureau. 

The survey set out to answer five key questions: 
 
1. How are association meetings changing?  
2. How are associations adapting their processes to respond to the changes?  
3. What are delegates' sentiments?  
4. What are the most important requirements from meeting suppliers?  
5. How can suppliers help associations in their recovery efforts?  

Amongst the more in-depth results, which are available to ICCA members and the ICCA Association Community and the members of the partner associations, key findings in the research include:

  • Associations are taking opportunity to schedule in-person formats where they can, with a total of 49% of respondents planning an in-person meeting for the first or second half of this year, and a remaining 38% scheduling in person meetings for next year.                   
  • There is a clear trend towards regional meetings, with the majority of respondents anticipating more regional meetings for 2021 and beyond, compare to 36% (May 2020) and 23% (September 2020) respectively in the two surveys conducted in 2020.                                 
  • For 96% of respondents technology has impacted the way in which they conduct meetings. Compared to the May 2020 survey, there is a trend towards investing more in professional production with only 8.4% in May 2020 compared to 38% in March 2021.                                      
  • Amongst the ‘traditional’ services provided by PCOs and AMCs, there is a shift towards a greater need of support in the production of virtual event and integrated digital meeting platforms.

Acces for ICCA Association Community:

Download the survey from My ICCA Portal

Access for ICCA Members:

Download the survey from My ICCA Portal

*Please note this white paper is only available to ICCA Members and the ICCA Association Community

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