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Industry research

This public abstract of the ICCA Statistics Report gives comprehensive rankings for all countries and cities and provides links to useful resources to help further your research into the association meetings market.

ICCA has surveyed its venue members on a variety of topics related to operations, internal processes and business development to try to build an evolutionary picture of how trends in the international venues market are developing.
ICCA has surveyed its venue members on a variety of topics related to operations, internal processes and business development to try to build an evolutionary picture of how trends in the international venues market are developing.

The annual ICCA rankings, published 13 May, are one of the most eagerly anticipated meetings industry publications. They offer some very valuable Marketing and PR opportunities, if used wisely...

The final results of the first-ever worldwide study on the economic significance of face-to-face business events were issued on 12 November 2018 by the Events Industry Council (EIC), who commissioned the research.

Key findings from a new report show how face-to-face meetings and business events support 5.9 million jobs and hundreds of billions of dollars in annual revenue.

“The Power of Conferences: stories of serendipity, innovation, and driving social change”, produced by Business Events Sydney and the University of Technology Sydney, gives undeniable evidence that conferences can, and do, create social change.

Mastering the Exhibition Journey - A White Paper
How top venues are using technology to succeed.
Including insight into RAI Amsterdam's approach.

Predatory conferences, endemic to the nation's peer review system, prey on the need for academics and students to present and publish their work, while reaping huge profits for the organizers.

Part of Meetings Industry Advocacy should be how meetings can facilitate and advance positive societal goals such as empowerment of women and recognition of their contributions.

“What’s in it for me?” That’s a question Millennials are asking as they decide on upcoming conference opportunities. Meeting organizers, on the other hand, are more focused on their own goals

Events that satisfy emotional needs and teach interpersonal skills, alongside supporting professional development, and venues that can offer completely secure environments

The ever-quotable Michael Dominguez, senior vice president and chief sales officer, MGM International, launched a recent keynote presentation with a favorite quotation:

The majority of delegates ask short questions at events, but long questions prove more popular, a study has revealed.

Millennial delegates are twice as likely to extend their stay in a destination post-event than older age groups, according to new research.

The number events held by UK associations is declining, as budgets continue to come under pressure, new research has revealed.

The latest 2016 Meetings and Events Forecast published by CWT Meetings & Events is taking on a tone of cautious optimism in its business prediction for the new year ahead.

The overwhelming majority of associations—87 percent—handle their own event management, and about four out of five associations also tackle their own trade show management. That’s according to a new study released by SmithBucklin, the association and

According to the Center for Exhibition Research, the exhibition industry is continuing its long run of growth with a healthy 3.1 percent year-over-year gain in the third quarter of 2015.

A study by cloud-based enterprise event management platform Cvent found that millennials in the US value a venue’s cost as most influential, while members of older generations value customer service when sourcing their next meeting location.

This article is about what influencers outside the world of meetings have to say about what people expect when you entice them from their everyday lives and draw them to a conference.

Matthias Schultze, Managing Director of the GCB German Convention Bureau, shares his thoughts on trends set to hit the meetings industry next year

New York City hotels have blamed Airbnb’s operations for a loss of $2.1 billion to the lodging industry and the broader economy of New York City over the course of the last year.

The meetings and events industry should prepare for a complete overhaul, thanks to the rise of the sharing economy and preferences of the next generation of delegate.

It’s hard to be green when your meeting venue isn’t. That's why the recently published Second Annual Green Venue Report

The American Association for the Advancement of Science and 124 other organizations serving the scientific, technology, and engineering communities

As we head into 2016, face-to-face meetings are considered a high-priority investment by 82 percent of senior executives.

You’ll recognize these acronyms as attempts to define whether or not a meeting has been effective. Has it satisfied the specific needs of both meeting owners and meeting attendees (customers)?

Experiential marketing is changing the brand marketing landscape, according to Pickled Egg MD Ricky Knight.

The Future Convention Cities Initiative—a five-year-old association of the cities of Abu Dhabi, Durban, London, San Francisco, Seoul, Sydney, and Toronto

Declines in annual budget, attendance numbers and volume of events are forcing more event organisers than ever to measure return on investment (ROI).

Whether you think of it in terms of new generational labels or not, the world and your meeting attendees are rapidly changing, and regular check-ins from companies such as brand experience agency FreemanXP

When it comes to designing an event survey, you need to know the desired outcome prior to taking action.

Half of all travel buyers have, or are in the process of, creating a consolidated meetings, events and/or travel programme, according to research from the Global Business Travel Association (GBTA).

With healthcare representing roughly one-sixth of the American economy, face-to-face meetings are an important element in educating and updating the industry's practitioners.

Although there is a large body of research on innovation related to many industrial sectors, little attention has been paid – until now – to the meetings industry.

Almost two-thirds of senior decision-makers do not have, or don’t know if they have, an integrated travel, meetings and events policy.

Less than half of event planners are creative thinkers, despite a belief that they have a creative approach, research carried out by London & Partners claims.

The International Air Transport Association (IATA) released its first 20-year passenger growth forecast, projecting that passenger numbers are expected to reach 7.3 billion by 2034.

The millennial generation are a breed of tech savvy travellers where the need to access the digital world has become of paramount importance

Truth be told, we’re beyond the right brain/left brain dichotomy. But it’s still terrific shorthand for describing perspectives and working styles that are guided either by free-flowing imagination or by reality-bound logic.

A new research report from the Center for Exhibition Industry Research and the Society of Independent Show Organizers, the 2015 Young Professional Exhibitor Needs and Preferences Study,

Almost 97 per cent of delegates cite small, face to face meetings as their favoured form of communication, according to new research.

Event professionals want more engagement at events, but are confused as to what that means, a new report has found.

When the Global Business Travel Association Foundation surveyed travel managers, security officers, and human resources managers about how their organizations keep business travelers safe

In a recent survey, “venue cost” predictably came out on top as the most important factor considered by meeting planners when booking venues.

A study of event marketing and brand marketing executives by FreemanXP and the Event Marketing Institute has uncovered the most effective social media channels to reach target audiences before,

Africa is moving up the list of destinations international planners are considering for their conferences

Meetings are growing, and hotels are the primary beneficiaries of this growth. In order to better understand the impact of said growth,

The event planning software company Social Tables and the advocacy group Meetings Mean Business have collaborated with industry experts on a trend report called “The 9 Ways Meetings Will Impact Hotels in 2015.”