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Marketing & Communications

Advice and resources on event marketing, PR, social media for meetings and marketing trends like Big Data.
Meetings planners can expect more socialising rather than networking and venue operators better be ready to supply the latest technology to facilitate communication for Generation Y and pimp up the mood in their centres

As a business motivational keynote speaker, I have the privilege of speaking at some of the coolest events around the globe.

How much (electronic) ink have I spilled holding forth about savings and compliance being the rationales for the establishment of a meetings management program?

It’s no wonder that meeting planning made fifth place on CareerCast’s most stressful jobs of 2015 list.

A new research report from the Center for Exhibition Industry Research and the Society of Independent Show Organizers, the 2015 Young Professional Exhibitor Needs and Preferences Study,

Earlier this year, I wrote about the importance of advocacy and promoting the value of face-to-face events.

SponsorMyEvent has unveiled new tools to help event organisers land sponsorships.
The new tools enable organisers to manage relationships with sponsors and find new potential sponsors.

It is the method of choice for communicating the desired messages – which is what the
effectiveness of the meeting ultimately depends on.

Whether you think of it in terms of new generational labels or not, the world and your meeting attendees are rapidly changing, and regular check-ins from companies such as brand experience agency FreemanXP

The question of how to attract younger event attendees – the so-called millennial generation, generally accepted as those born between the late 1970s and the late 1990s – is one of the great challenges facing international associations.

The onsite meeting used to be known as the “black hole” of event data management. . Planners used computers to gain insights before and after events, but during an event they were “flying blind.”

The goal of most corporate meeting departments is to plan programs that get high marks from attendees and save money in the process. David Rich would like to upgrade that goal by adding a bigger purpose for what you do, a purpose that already guides

To some, the term 'networking' is overused, and even may sound a bit sleazy. We've amplified that by promoting speed networking and boasting about the number of professionals attending our conferences.

The boss of the world’s largest business software company has said that face-to-face meetings trump emails and PowerPoint.

Almost 97 per cent of delegates cite small, face to face meetings as their favoured form of communication, according to new research.

Roach, director, meetings and conference management at Securian Financial Group, and Diane Williams, director, meetings and events, with the International Association of Amusement Parks and Attractions, know well

There’s been a lot of conversation this year around the disparity between meeting budget allocations and the escalating costs of holding a meeting.

There are three main ways to boost your event registrations, said Dave Lutz, managing director, Velvet Chainsaw Consulting, at a Cvent Connect session held in Las Vegas in June:

He’s all about trade show marketing and getting more attendees at your conferences and events. Sam Lippman, president and founder, Lippman Connects, conducts an annual roundtable on attendee acquisition.

When it comes to designing an event survey, you need to know the desired outcome prior to taking action.

Whenever I go to conferences and trade shows globally, I always notice a bit of “budget envy” that comes from those who plan small to mid-sized events.

Today's guest post is by Joanna Siddiqui, MeetingsNet's marketing manager. It was originally posted on the Penton Marketing Blog and was so good that I asked permission to repost it here.

Just as nurses can make the worst patients, we event professionals can be nightmare attendees.

Event marketing is rapidly evolving. To keep up, event organisers need to be innovative in how they reach out to businesses and event attendees

For Michaela O’Connor Abrams, event design is not just about booth layouts, room setups, and decor.

I read a lot of business books, highlight the heck out of them, and then dictate into iPad Notes to capture the author’s message, along with specific action-based tips.

Cloud-based event management software company etouches has just released “The Event Planner’s Playbook,”

It’s 8 a.m. at the big industry event. In a bland conference room, attendees are sipping coffee while checking e-mail, as they sleepily wait for the session to start.

The IMEX Group runs two annual trade shows for the international meetings, incentive travel, and events industry.

A study of event marketing and brand marketing executives by FreemanXP and the Event Marketing Institute has uncovered the most effective social media channels to reach target audiences before,

There’s no denying that social media plays a major role in the way the hospitality industry connects with today’s travellers.

New research suggests that a third of young professionals dislike event apps. Given the way apps have been promoted to organisers, this may come as a surprise.

As physicians adjust to the new era of patient care, medical associations are grappling with a new set of challenges to attract, engage and educate healthcare professionals.

Former lecturer explores what the youngest conference delegates want from the events industry.

Hold a meeting at an Omni property, use the hotel company’s technology partner, Encore Event Technologies, a Freeman Company, and get a free event app.

In 2015, exhibitions will add bandwidth and embrace new technologies but at the same time work to make the show floor as fun and engaging as an attendees’ smartphone.

A recent blog post from SoolNua Managing Partner Padraic Gilligan, titled the 'The New Paradigms for Destination Marketing' shared links to increasing evidence of the role that DMOs (Destination Marketing Organizations)

Strategic meetings management programs have admirable goals, but many companies resist the word “mandate” when it comes to their SMMPs.

Speaking at Cisco Live! in Italy this week, senior George P Johnson staff have discussed the changing nature of events and the challenges faced at venues, reports Tom Hall from Milan.

“Your search engine should be a human,” says Diane Goodman, CMP, president, Goodman Speakers Bureau.

“Your search engine should be a human,” says Diane Goodman, CMP, president, Goodman Speakers Bureau.

A new report has highlighted the extent to which communication technology is destroying trust in UK business - and the vital role face-to-face communication has to play in rebuilding that trust.

In our super hi-tech and super connected IT world, I have always supported the view that virtual meetings through conference calls, video calls, webinars and all the other means we use to communicate can never replace a firm hand-shake and a face-to-

Holy Twitter bird, Batman! I knew I'd seen a lot of #ICCAWorld tweets flying by in early November around the ICCA Congress in Antalya, Turkey,

Let's face it, the way companies buy products and services has changed. A recent study revealed that 57 percent of a typical purchase decision is made before a customer even talks to a supplier.

Despite being wicked good at stretching a budget, meeting planners are not generally known as a stingy crew, and they tend to be “people people” too,

A meeting may be one hour, one day, one weekend, or an entire week—but each is a forum for leading change.

I may have uttered a little 'Yelp!' of my own when meetings industry consultant Joan Eisenstodt posted a link

The virtual age needs face to face events and experiences more than ever, according to a panel of communications and media experts from the Financial Times and Ernst & Young.

Event budgets have increased by 6 per cent according to the latest data from the Bellwether report by the Institute of Practitioners in Advertising (IPA).