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Unlock the Power of Your Association for Transformative Action

ICCA's Association Impact Masterclass is a groundbreaking training programme designed to align with ICCASkills certification. The programme enhances the skillsets of association professionals worldwide, enabling them to design, deliver, and measure the impacts of their activities and initiatives.

Associations play a crucial role globally and adopting impact-focused strategies will empower them to continue to serve their member communities as well as intentionally driving broader social, economic, and environmental benefits. 

The ICCA Association Impact Masterclass is a two-day training programme consisting of 12 contact hours of instruction. The programme includes comprehensive curriculum covering critical aspects of legacy-building and impact creation.

A Holistic Approach to Impact Creation 

Achieving meaningful impact requires associations to shift from reactive to proactive strategies. This involves understanding the dynamics of impact creation and including these principles into organisational DNA.

Key areas of focus include: 

  1. Defining Mission, Vision, and Purpose: Associations need to articulate their reason for existence through clear purpose statements that inspire action and align with societal needs. This clarity helps organisations assess their strategies and create impactful collaborations. 

  1. Mapping Stakeholders: Building an "impact ecosystem" is essential. Associations must identify and engage with a diverse range of partners, including government agencies, corporations, academic institutions, and community organisations. Collaborative approaches amplify the reach and effectiveness of impact initiatives. 

  1. Leveraging Planning Models: Tools like logic models and theories of change provide a structured way to align organisational actions with desired societal outcomes. These frameworks help associations track progress and adjust strategies as needed. 

  1. Focusing on Sustainability: Aligning activities with the United Nations Sustainable Development Goals (SDGs) ensures associations address critical global issues, from climate action to social equity. Sustainability becomes both a guiding principle and a measurable outcome. 

Nearly 40% of participants in the Dublin 2025 Association Masterclass said it was  "game-changer... I’m going back and rewriting our strategic plan into an impact strategy based on these learnings."

 

Joelle Verluyten

Joelle Verluyten

Executive Director, European AIDS Clinical Society

"The Masterclass was a valuable experience that gave me a clear process to define, plan, and measure impact. It helped me apply the Theory of Change, use storytelling effectively, and better understand impact measurement. I feel more confident in implementing these strategies within my association, events, and programmes. I highly recommend the Masterclass."

 

Programme Overview and Objectives

ICCA Masterclasses offer transformative content and resources that are crucial in communicating the strategic value of business events and meetings, and emphasise the value of collaboration between associations and destinations.

Participants will:

  • Create genuine peer connections

  • Get insights you can't get from ChatGPT / Google, shared in a trusted environment

  • Get space for authentic conversation without the need to pitch

  • Get efficient use of limited time and resources 
     

Who Should Attend?

Targeted at association leaders in senior positions, such as: 

  • CEOs or General Secretaries

  • Division Directors

Strategy, Innovation, Membership Services, Government Affairs, Chapter Relations, Meetings/Education, Foundation.

  • Key Board Members  

ICCA Association Impact Masterclass: Dublin 2025