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ICCA and UNWTO collaborate on Meetings Industry Masterclass

At the request of the State Committee for Tourism of Uzbekistan, UNWTO Academy and ICCA (a UNWTO Affiliate Member) are to host on Saturday 10 August 2019 in Tashkent, Uzbekistan their first Masterclass on the Meetings Industry

This Masterclass, the first of several events UNWTO Academy and ICCA are set to organise together, will give participants an opportunity to get access to free Executive Education training delivered by ICCA experts and enhance their expertise on the meetings industry. It will serve as a platform to explore the potential of this segment and equip all participants with the necessary knowledge and skills to drive its further develop in their destinations, while harnessing the many opportunities it offers for advancing a destination's competitiveness.

The meetings industry, which includes amongst others business events, conventions and congresses, is today recognised as a promising segment by destinations who acknowledge its potential for fostering socio-economic development, recognising it as a great ally in the advancement of the Sustainable Development Goals (SDGs).

The UNWTO-ICCA Masterclass is aimed at industry professionals and government officials from Uzbekistan Tourism Administration, private companies, associations and academia who have or will have responsibilities in the tourism sector of their country related to the area of the meetings industry. 

Preliminary running order

Opening Remarks:

  • Mr. Dmitriy Ilin, Affiliate Members Programme, UNWTO
  • Elif Balci Fisunoglu- ICCA Regional Director for Europe


What is the meetings industry? What is ICCA and how does the association fulfil its role as the knowledge hub for the meetings industry?

Session 1:

Why are destinations focusing on the meeting industry? An outline of the current trends and how to link economic clusters to each meeting you bid for.

Session 2:

How to research and bid to win future meetings: Dos and don’ts.

For more information about the Masterclass, please visit the UNWTO Academy website.