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The International Meetings, Conventions and Incentives Fair BTC took place in Rome for the first time ever

On 8 & 9 November, the 23rd edition the BTC International fair took place in the Nuova Fiera di Roma.
For the first time, free appointments were introduced between demand and supply. Thanks to new tools made available to professionals by the organisation, negotiations took place according to specific needs of exhibitors and buyers. Buyers and exhibitors had two, instead of three, days to negotiate, so as to allow the market to optimise its participation in the event, improving business, as well as contact effectiveness.

Key factors of new BTC:
  • Italian Style: Rome represents the Italian System
  • Networking: more opportunities to make international contacts
  • Innovation: a new exhibition area and more visibility opportunities for exhibitors
  • Opportunities: a more active demand
  • Easy access: international links and connections from all over the world from and to Rome
  • New: new synergies between city and fair
  • Contacts: up-to-date programmes and ideas for national and international buyers
  • Less days, more business: two days of negotiations, more focusing, more contacts, more business
The organisation went quite smoothly. Most ICCA members present had a full schedule with meetings and many visitors stopped by the ICCA stand for information. All in all it was a positive experience and we look forward to coming back next year.