PENANG, 12 Dec 2019: The inaugural ICCA Asia Pacific Summit concluded on a high note, held in Penang on 5 & 6 December. The Summit started out as a grass-root initiative has been designed by the members and catered to the members in the region. More than 130 delegates from 20 countries and territories attended the two-day summit organised by Penang Convention & Exhibition Bureau, Anderes Fourdy and ICCA Asia Pacific Chapter, with the support of Penang State Government and ICCA Malaysia Committee, in concurrent with the Penang’s homegrown event, BE @ Penang.
ICCA membership covers 11 Chapters globally, and Asia Pacific Chapter is now the largest in terms of membership with 291 members from 16 countries and territories, covering more than 100 cities in the region. The Summit is a platform for members in the region to meet and interact as a Chapter. ICCA Asia Pacific Chapter Executive Committee are fervently committed to have the Summit serve as “One Voice” representing the Asia Pacific membership and send positive message to the global ICCA community.
ICCA President, James Rees, presented the highly anticipated Keynote Address at the opening ceremony. The speech highlighted on the importance of ICCA, as the leading voice within the meetings industry around the world. In shaping the future and the value of the international association meetings, James also pointed out the importance of engaging the association community, exploring new business opportunities and competitive advantages while focusing on the importance of sustainable and effective industry, as meetings have advanced rapidly over the years. An interactive and intimate session with the ICCA President, moderated by Jane Vong Holmes, GainingEdge, was held for participants to ask their burning questions and share ideas.
Jason Yeh, Chair, ICCA Asia Pacific Chapter remarked, “I am delighted to mention that this Summit is specifically designed for our region to meet and interact as a Chapter outside of the annual ICCA Congress and IMEX, in hopes of fostering better relationships and mutual interactions that would benefit our Chapter, as well as to leverage on the growth of the industry”.
Besides the networking sessions enabling members to bond as a chapter, the Summit saw several educational tracks that were carefully designed to benefit members from this region. From research to sustainability, topics were prudently selected and presented by our esteemed ICCA Asia Pacific members, sharing their vast experience in the industry with peers.
Ashwin Gunasekeran, Chair, ICCA Malaysia Committee said that, “Hosting the inaugural ICCA Asia Pacific Summit concurrently with our homegrown BE @ Penang has been a testament to the power of collaboration that comes from building strong alliances within the business events community. I wish that the networks forged by the delegates at our dual conferences will only continue to grow and extend globally.
Fu Kei Cheong, CMP, Deputy Chair, ICCA Malaysia Committee, added “Winning the bid against 11 competitors feels wonderful but the joy of delivering the inaugural Summit to ICCA family members is exhilarating! I hope that each attendee had fun, met some friends, learnt a few things and felt Penang’s warmth!”
Noor Ahmad Hamid, Regional Director Asia Pacific, ICCA, thanked Team Penang and their partners for hosting and unwavering support for the first Summit. “We certainly look forward to the second edition of the ICCA AP Summit that would serve the membership even further.” said Noor Hamid.
The host city for ICCA Asia Pacific Summit 2020 will be announced soon.
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About ICCA Asia Pacific Regional Office
The ICCA Asia Pacific Regional Office was established on 1 January 1998 in Kuala Lumpur, Malaysia, to provide better membership support for Asia Pacific members. As a Regional Office of the ICCA Head Office in the Netherlands, this office aims to initiate and organise more ICCA activities in this region to enhance the value of membership for ICCA members. In addition, ICCA Asia Pacific also serves as Global Research Centre, dedicated to undertaking more comprehensive research projects for the benefit of members worldwide.
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