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Mobile Apps rising up the agenda - how can ICCA members learn more about the issue?

This year's Congress will see a number of sessions devoted to the rise of mobile smartphone Apps: for meetings, in destination marketing, as general business resources, with both introductory lectures for those who are new to the concept, and advanced discussions for those who are already adopting Apps within their business and marketing planning.  During the Congress ICCA will also be holding working sessions with frontline sales & marketing execs to help shape future mobile Apps using the ICCA database and other tools.

For those members who want to familiarise themselves with the already vast range of existing Apps that are relevant for the meetings industry before they come to the Congress, we recommend checking out, a new portal set up by a company called Invenia in association with the IMEX Group.  It contains the most comprehensive, regularly-updated listing of Apps for the meetings industry that we've come across, helpfully broken down into categories.