This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

A volcano as a marketing tool: Iceland Convention and Incentive Bureau wins ICCA Best Marketing Award

The Iceland Convention and Incentive Bureau won the ICCA Best Marketing Award. The winner was announced during today's closing session at the 49th ICCA Congress in Hyderabad, India.
 
"How can you turn a volcanic eruption and a Europe-wide no-fly zone into a marketing success story?" That was the challenge that Iceland faced this year. Anna Valdimarsdottir from Iceland Convention and Incentive Bureau wowed the 720 attendees from 59 countries attending ICCA's flagship event by demonstrating how this disaster was turned into a nationwide, all-citizen, global marketing campaign, resulting in a tiny reduction in business compared to what had originally been expected. 
 
"I'm almost overwhelmed - this is such great news," said Anna Valdimarsdottir after the results were announced.  "To get this sort of recognition from your peers just can't be described, and I'm so looking forward to spreading the news to my colleagues and friends back home in Iceland".
 
Congratulations also go out to the other finalists of this year's Best Marketing Award: ExCeL London, United Kingdom and Sandton Convention Centre, South Africa.
 
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by Bedouk Meetings & Events Media (http://www.bedouk.com) and is open to ICCA members only.
 
- ENDS
 
Download high-res pictures from our website:
 
Websites Iceland Convention and Incentive Bureau: http://www.icelandconvention.com and http://www.inspiredbyiceland.com
-123-