08 June 2011
Sydney top 10 of global business meeting destinations
Sydney has jumped 17 places and is now ranked number 10 out of 364 global business meeting destinations in the 2010 International Convention and Congress Association (ICCA) ratings.
Within the Asia Pacific region Sydney is ranked as the number 2 business events destination, second only to Singapore. In 2010, Sydney hosted almost half of the total number of meetings attributed to Australian cities.
Mr Jon Hutchison, CEO of Business Events Sydney (BESydney) says, “The result is a strong indication of the robustness of Sydney’s meetings industry and our ability to deliver world-class meetings, events and conferences”.
“ICCA’s country and city rankings are highly regarded. This outstanding result will bring renewed interest in our destination that will have a considerable impact on future global business opportunities for Sydney.
“Sydney’s strengths in key subject fields coupled with the city’s collaborative approach to delivering event outcomes are important factors that are moving Sydney up in global preferences,” says Mr Hutchison.
Mr Martin Sirk, CEO of ICCA, said, “I’ve been incredibly impressed by BESydney’s rigorous use of ICCA’s research tools to identify prospective business, and to aggressively market Sydney to international associations. It’s no surprise to me that they’ve climbed high in both ICCA’s world and regional rankings”.
Mr Hutchison said, “Sydney’s outstanding performance presents fresh impetus and new opportunities. This is a great push for future growth that will underpin sales and marketing efforts to win events to fill the proposed new convention space, and capitalise on exciting plans for the ‘new’ Sydney including the Barangaroo project, refurbishment of Star City and other great new infrastructure developments on the drawing board.
“We are also working to capitalise on growth in the Asian market – to increase Sydney’s market share of business events and delegate participation from the region.
“We are excited about the plans for Sydney over the next 5 to 10 years and will be working collaboratively with both industry and government to reinforce Sydney’s leading position for business events.”
To date this financial year BESydney has secured 66 business events, expected to generate $185 million for the economy – 50% more than what was achieved this time last year.
In the ICCA rankings, Sydney’s closest Australian competitor is Melbourne, ranked 40th in the world. Vienna and Barcelona topped the global listings in 1st and 2nd position.
ICCA is recognised as the official record and producer of annual world city rankings for the global congress, conventions and meetings’ industry. To qualify, these events must also rotate between global destinations, and have been held in three international cities across the span of its lifetime. In 2010 Sydney hosted 102 meetings that fit these criteria.
Mr Hutchison said, “With Building a global city through business events as the overarching theme, this event is an opportunity to learn more about the impact proposed infrastructure projects in Sydney will have on the city’s future business events’ growth.”
KEY MEETINGS HELD IN SYDNEY DURING 2010
· 7th International Orthodontic Congress: economic impact $20 m
· 9th Annual World Congress of the Human Proteome Organisation: economic impact $7.5 m
· 4th Asian Pacific Congress on Computational Mechanics: economic impact $3.6 m
· 4th Scientific Meeting of the Asian Pacific Menopause Federation: economic impact $3.4 m
· 11th Asia Pacific Conference on Giftedness: economic impact $2.9 m
· 7th Asia Pacific Regional Rotaract Conference: economic impact $1.8 m
UPCOMING EVENTS secured by BESydney
Microsoft 2012 Imagine Cup
Economic impact: approx $6 m
Innovation and inventiveness; collaborative citizenship and entrepreneurialism; optimism and a strong belief in a better future enabled by technology – these are the values that led to Australia to be selected as the destination for Microsoft Imagine Cup 2012 Worldwide Finals in July
Described by Bill Gates as “the Olympics of the software world” this is an innovation competition that challenges students to convert their ideas into reality to help solve the world’s toughest problems. The competition provides a platform to exchange ideas, stimulate creativity and make valuable connections for the future.
Sydney International Breast Cancer Congress 2012 (SIBCC)
Economic impact: approx $3.7 m
The SIBCC is a multidisciplinary conference bringing together Australian health professionals and international registrants. The 2012 event has attracted BreastSurg ANZ, the Australasian Society for Breast Disease, the Australian New Zealand Breast Cancer Trials Group, the National Breast Cancer Foundation, the National Breast and Ovarian Cancer Centre, Cancer Australia, the Cancer Nurses Society of Australia and the McGrath Foundation.
The congress will be held from 23 – 26 October at the Sydney Convention and Exhibition Centre during Breast Cancer Awareness Month. The four-day event will be hosted by the Westmead Breast Cancer Institute. The bid was led by BESydney Ambassador Professor John Boyages.