22 June 2011
The evening was part of a two-day Ambassadors Program tour, organised by the Adelaide Convention Bureau and supported by the Adelaide Convention Centre and other ACB members.
Designed to leverage on local industry champions, the program aims to achieve a common goal - to increase Adelaide’s ability to attract successful national and international conventions via a statewide cooperative approach from key industry contributors and beneficiaries.
ACC Chief Executive Alec Gilbert said the merit of the Convention Bureau’s Ambassadors Programis fully endorsed by the Centre and is a vital component of the strategy to attract more international conferences to Adelaide and promote opportunities within key industries within the state.
“This team approach is essential in order for Adelaide to remain competitive and win business over other destinations in Australia and the region,” Mr Gilbert said.
During the evening, the ambassadors enjoyed a dessert making masterclass by the Centre’s Pastry Chef Georg Delago - South Australia’s only Master Pastry Chef – and were given an insight into how the ACC retains consistently high standards as it caters for thousands of guests in one event.
They were also given an overview of the ACC’s expansion plans commencing later this year given that the majority of these conferences, if won, will be hosted in the new buildings.
At the end of the evening, ambassadors received their own micro vegetable organic garden – a new initiative embraced by the ACC.
For more information on the Adelaide Convention Centre, visit www.adelaidecc.com.au