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The Sex Appeal of Big Brains: Are Tourism and Culture Being Overtaken by Intellectual Prowess in the Hunt for International Meetings Success?

Are the days of marketing a destination in traditional tourism terms numbered? How are cities finding new ways to harness the intellectual resources in their local universities and institutions? How can meetings management companies authentically position themselves as intellectual partners and not just logistics providers?

ICCA's Breakfast Seminar at IMEX looks at numerous examples of why and how competition appears to be shifting from restaurants, art galleries and shopping to research institutes, PhDs, and peer-reviewed excellence. ICCA’s now traditional crowd panel format will guarantee a lively debate and provide innovative ideas for any destination, supplier, or international association executive looking for early morning mental stimulation!

Moderated by Martin Sirk, CEO, ICCA with 'Crowd Panel' of table moderators drawn from ICCA membership, this session will be a mix of Round Table and interactive plenary discussions.

Date: Tuesday 22 May 2012
Time: 08.45-09.45
Room: Seminar room level 9.2, Hall 9