Meet Taiwan's "Shake to Share" campaign is a technology-enabled programme which combines the spirit of ancient culture and modern technology to effectively turn delegates into destination promoters.
Meet Taiwan's "Shake to Share" meetings app allows users to share their photos through social media channels by shaking their smartphone.
The winner was announced during the closing session at the 51st ICCA Congress in San Juan, Puerto Rico.
Congratulations also go out to the other finalists of this year's Best Marketing Award: Artion Conferences and Events (Greece), the Kuala Lumpur Convention Centre and the Netherlands Board of Tourism & Conventions. The four finalists presented their successful marketing campaigns at the 51st ICCA Congress, taking place 20-24 October in San Juan, Puerto Rico.