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1st ICCA University Research Project completed

The Victoria University in Melbourne; Australia is the first of the ICCA universities to complete its Meetings Industry Research Project. Their research focuses on “The Motives of Ambassadors in Bidding for International Association Meetings and Events” and gives insights into a topic for which limited research has been undertaken so far. Their Research is exclusively available to ICCA members only via the member only section of the ICCA website and will provide ICCA members with insights into motives of Ambassadors becoming active bidders for international meetings and events.

This Project is the 1st in a series of ICCA commissioned research projects which have been initiated to provide ICCA members with a clearer understanding of some of the latest trends within the meetings industry.”