17 August 2020
ICCA’s 59th Global Congress in Kaohsiung will showcase a unique hybrid model, complemented with regional hub events created across the globe to coincide with and share the experience for those unable to attend the main congress. A virtual option will also be available to those choosing to stay at home or located in the Americas.
Locations for the regional hubs are:
The North and Latin American Chapters will be hosting a bespoke virtual hub, including regionally relevant content and business exchange.
Themed: “Transforming Global Events Together” - The event will allow ICCA’s global community to connect with each other and explore new ideas, formats and technologies to combine efforts and create the “Kaohsiung Protocol.” This will be a framework that identifies major trends and key strategies that enable the international meetings industry to thrive, now and into the future.
ICCA’s Congress will go beyond borders in 2020, providing risk free, flexible registration options that allow attendees to change their registration type as necessary. The hub events will feature live, streamed content from Kaohsiung as well as bespoke, local content in each of the destinations.
All content and attendees will benefit from a six-week long interactive “Road To Kaohsiung” pre-congress programme, which will explore key issues, connect attendees and create a dynamic hybrid experience.
ICCA CEO Senthil Gopinath said: “The regional hubs allow us to provide members with a variety of attendance options depending on their ability and attitude to travel. The 59th ICCA Congress has provided an opportunity to re-imagine the way we deliver the event and we are excited to be working with so many local and global partners to ensure it meets the expectations of all attendees. I take this opportunity to thank the regional hub hosts and commend their commitment to bringing the ICCA family and the meeting industry together.”
Shaping the future and value of international association meetings
ICCA - the International Congress and Convention Association - is the global community and knowledge hub for the international association meetings industry.
ICCA is the global association leader for the international meetings industry and specialises in the international association meetings sector, offering unrivalled data, education, communication channels, and business development and networking opportunities. Since its establishment in 1963, ICCA represents the world's top destinations and most experienced suppliers specialised in handling, transporting and accommodating international meetings and events, and comprises of over 1,100 member companies and organisations in almost 100 countries and territories worldwide.
As of 2020 ICCA encompasses all major stakeholders in the world of association meetings, by opening its doors to associations with the launch of the “ICCA Association Community”, offering education, connections, tools and resources to associations to organise more effective meetings.