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The Adelaide Convention Centre (ACC) is continuing to grow its business development team ahead of the much anticipated opening of Stage One of its $350 million redevelopment.

Annabel Norris has been appointed as Research & Business Development Representative - charged with identifying and researching new association business opportunities for the expanded ACC.

A well-known identity in the business events sector, Annabel recently celebrated 20 years at the Sydney Convention and Exhibition Centre as Director of Sales.

Based in Sydney, Annabel will work alongside the ACC's strong sales and research team to follow local, national and international business leads.

ACC Chief Executive, Alec Gilbert, said Annabel would add significant skills and experience to the team to help drive events to the expanded facility.

"We are delighted to welcome Annabel to the ACC team and look forward to leveraging her vast experience in the sector as we embark on an extremely busy but exciting time," he said.

Annabel is an active member of the industry in Australia and overseas and was the past president of MEA and a Taskforce Leader for ICCA.

"With the imminent completion of Stage One of the expansion, the revitalisation of the Riverbank Precinct, the new South Australian Health and Medical Research Institute and new air-carriers confirmed to fly into Adelaide - It's certainly a great time for events in South Australia," Annabel said.

"I'm excited to be taking on this role and supporting the Adelaide Convention Centre's sales and research team to secure future national and international events."

Annabel Commenced her new role on March 17.

 FOR FURTHER INFORMATION:  Please contact Adelaide Convention Centre Marketing Manager Giovanna Toldi on (08) 8212 4099.