The Meetings Show signs a 3-year agreement to sponsor the prestigious ICCA Best Marketing Award.
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product.
ICCA CEO Martin Sirk: “The ICCA Best Marketing Award is about recognising what ICCA is all about: Sharing best practices in marketing your destination, venue, event, product or service to international association meeting planners to win business. We are very happpy to welcome The Meetings Show as a sponsor and to give them a global stage to market their tradeshow to the main meetings industry suppliers.”
Steve Knight, Event Director of The Meetings Show comments: "Sponsorship of The Best Marketing Award is the perfect fit for The Meetings Show and we are delighted to be working alongside ICCA on one of the key highlights of the ICCA Congress. We know that the most successful exhibitors are those that think beyond the three days of a trade show and consider it a part of their long term marketing and sales strategies and by sponsoring this award we hope to encourage our exhibitors and ICCA members alike to be inspired and create those innovative marketing campaigns and enter to win the award.”
Registration for the ICCA BMA 2015 is open
The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Entries can range from full scale campaigns and branding exercises to individual promotions and events.
Finalists present their Marketing campaigns at the annual ICCA Congress, this year taking place in Buenos Aires, Argentina. The winner is chosen by judges and delegates on a 50:50 basis. The winner is announced at the Closing Ceremony of the ICCA Congress.
The marketing campaigns are evaluated on:
- Creativity and innovation.
- Quality of execution/professionalism in how the marketing was carried out.
- Achievement of ambitious, clearly defined targets and objectives.
- Return on Investment
- Quality and effectiveness of communication
More information about the ICCA Best Marketing Award can be found on http://bma.iccaworld.com.
More information about the 54th ICCA Congress 2015 can be found on: http://www.congress2015.iccaworld.com
ICCA -the International Congress and Convention Association- is the global expert in international association meetings.
ICCA represents the main specialists in organising, transporting, and accommodating international meetings and events, and comprises almost 1,000 member companies and organisations in over 90 countries worldwide. ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.
About The Meetings Show
Organised by meetings professional for meetings professionals, The Meetings Show is dedicated to all those involved in the UK inbound and outbound meetings industry. Exhibiting at The Meetings Show provides you with a unique platform to conduct business in a way no other UK event can offer. For more information, please visit: www.themeetingsshow.com