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Live Chat with Alushca Ritchie from World Federation of Tourist Guide Associations

During the ICCA Congress 2020, BestCities and ICCA launched a series of short video chats with some of the shortlisted submissions of the 2020 Incredible Impacts Programme. We are delighted to share their stories through these Incredible Impacts Chat Highlights. 

Alushca Ritchie, President of World Federation of Tourist Guide Associations talks about how associations can shape their legacy programmes to give back to communities in different destinations. Tune in to find out how to WFTGA manages to turn their meeting attendees into ambassadors of the host city and smaller destinations around it, and why it is so important for local communities. Watch until the end to hear why it is important for associations to have a meeting legacy programme and what are the three simple steps for any association to take if they do not know where to start.

To read more about the Incredible Impacts Programme, see the past years’ winners and their legacy, and find out how to apply or nominate an association please visit our Incredible Impacts Page.