ICCA announced the finalists for this year's ICCA Best Marketing Award competition, taking place at the 54th ICCA Congress in Buenos Aires, Argentina.
The 2015 ICCA Best Marketing Award finalist-campaigns are:
- Halifax Convention Centre, an example of a venue taking the lead in putting a destination on the map;
- Istanbul Convention & Visitors Bureau’s innovative city marketing to challenge cliche’s;
- Procolombia for its rebranding excercise to overcome massive challenges about the country’s international perception;
- VisitAarhus Convention Bureau for its successful campaign to capture the attention of local academics in their community.
These finalists will present their successful marketing campaigns at the the ICCA Congress, taking place 1-4 November in Buenos Aires, Argentina.
As well as a detailed evaluation by an expert panel including past winners, the BMA finalists are judged by a live plenary audience of their competitors and colleagues, and as a result this session has become one of the most eagerly anticipated highlights of each year’s ICCA Congress.
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by The Meetings Show and is open to ICCA members only.
For more information on the ICCA Best Marketing Award visit: http://bma.iccaworld.com
See also: “The Meetings Show new sponsor of ICCA Best Marketing Award”: http://www.iccaworld.com/newsarchives/archivedetails.cfm?id=4729
See also: Bringing together the world's experts on international association meetings – Preview of the 54th ICCA Congress Buenos Aires, Argentina 1-4 November 2015: http://www.congress2015.iccaworld.com/ehome/115004/Press#1
ICCA is the International Congress and Convention Association- is the global expert in international association meetings. ICCA represents the main specialists in organising, transporting, and accommodating international meetings and events, and comprises almost 1,000 member companies and organisations in over 90 countries worldwide. ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.