MEET TAIWAN announced 2015 Asia Super Team winner business. AFTR from Australia defeated five other businesses and walked away with a $50,000 USD incentive travel package. As part of the contest reward, MEET TAIWAN will donate $5,000 USD charity fund to the winner team’s choice.
“Asia Super Team” final tour in Taiwan introduced six elite businesses to an unprecedent CSR adventure across Taipei, Taichung, Tainan, and Chiayi. The teams were tasked to perform Taiwanese opera, make eco-friendly soap out of waste oil, work like farmers and salt workers in their bamboo hats and bare feet. All contestants demonstrated team spirits, put creativity on display and
experienced Taiwan MICE offerings in an interactive game setting.
The finalist companies are Above Creative Events, event management company from Malaysia; AFTR, a tech stratup from Australia; Bun Corporation, a second-time contestant and a large restaurant franchise in Japan; Glam Lounge, one of the largest dining, hospitality and entertainment group in Korea; Kaimay Trading, Leading foodstuff trader in Asia-Pacific regiona and from Singapore; Meeting Point Asia, destination marketing agency from Thailand.
At the final press conference held in TICC, the six finalists used a mix of presentations, video showcase, instrumental performance and short play to convey knowledge and passion for Taiwan’s CSR-themed incentive travel and the reason why their companies are Asia Super Team.
Janet Hsieh, TV host of TLC’s Fun Taiwan, joined the business contestants for the second year as the Ambassdor to promote the beauty of Taiwan MICE environment that hasn’t been widely discovered by business travellers.
“Asia Super Team: Team Up for Good” (asiasuperteam.meettaiwan.com) is the second edition of TAITRA MEET TAIWAN’s business competition designed to promote Taiwan as a top-of-mind destination for incentive travel. More than 100 businesses across Asia Pacific region entered the contest since June, 2015. Six finalist teams were selected by consideration of both public voting and professional judge board of their proposals, an itinerary-like charity proposal requires the participating companies to incorporate their understanding of Taiwan MICE offerings and corporate social responsibility (CSR) activities.
China Airlines supported the initiative with 12 return tickets for online voters.
For more information, please visit asiasuperteam.meettaiwan.com and search for the “Asia Super Team.”
About “Asia Super Team”
In 2014, MEET TAIWAN launched the multi-national Asia Super Team, a contest for businesses in Asia as an effort of experience marketing to promote Taiwan as an ideal destination for meetings, incentives, conventions, and exhibitions (MICE).
In the 2014 Asia Super Team final in Taiwan, four participants from each finalist company took the five-day-four-night competition, where they were required to participate in a series of team-bonding challenges including hand-making archery bows and lunch boxes unique to aboriginal hunters in an indigenous tribe in Leshui; painting and spinning gigantic spinning tops from a master spinner at the National Center for Traditional Arts in Yilan; performing a drum session with Grammy nominee Ten Drum Art Percussion Group at the Ten Drum Ciaotou Creative Park in Kaohsiung; and singing popular Taiwanese songs on board Taiwan’s parade floats.
To encourage a meaningful incentive travel experience, the 2015 “Asia Super Team” competition will consist of team building activities that incorporate social responsibility and philanthropic causes. The competition aims to expand people’s imagination about incentive travel in Taiwan as well as encourage companies to choose Taiwan as a preferred destination for MICE activities.
About MEET TAIWAN
Since 2009, Bureau of Foreign Trade, Ministry of Economic Affairs has actively planned to promote Taiwan's MICE (meetings, incentives, conferences, exhibitions) industry, which has made certain achievements, and the entire venue has been improved as well. To continue to promote the development of MICE industry, it is planned to execute “MEET TAIWAN” from 2013 to 2016, and it is hoped that under the great support of Taiwanese government's policies, MICE industry will be continuously led to the international stage. With the perspective of “making Taiwan's MICE an outstanding pioneer in MICE service,” “MEET TAIWAN” aims its long-term objectives at improving the quality and efficiency of MICE service, strengthening the international image and competitiveness of Taiwan's MICE brand and developing Taiwan into an important destination for global MICE.” In addition to continuously elaborating Taiwan's advantages in MICE industry, the project will market Taiwan's MICE brand—MEET TAIWAN—and strengthen the cognitive degree of people home and abroad in Taiwan's MICE industry to create the international brand benefits of Taiwan's MICE industry and attract more international MICE events to be held in Taiwan. For more information, please visit www.meettaiwan.com
To assist companies to expand overseas trade, since 1970, Ministry of Economic Affairs has cooperated with government departments, industry associations and private industrial and business groups to form Taiwan External Trade Development Council (TAITRA) which is the largest non-profit trade promotion organization in Taiwan. TAITRA has over 700 professional trade talents, and in addition to its headquarters based in Taipei, it has established over 50 foreign bases around the globe. In addition, it has established Taiwan Trade Center (TCC), a sister organization, to build a complete trade service network. Being devoted to promoting international marketing capabilities, TAITRA provides promptest and most effective service to pursue the stable and steady development of Taiwan's economy with companies. For more information, please visit www.taitra.org.tw