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High Five to Formosa!

High Five to Formosa!

Five Reasons to Fall in Love with MICE Activities in Taiwan


(Taipei, April 12, 2015) MEET TAIWAN, Taiwan’s MICE Promotion Program recently released five reasons for choosing Taiwan as a prime destination for MICE activities in Asia. According to MEET TAIWAN, MICE activities in Taiwan were attended by a total of 202,000 foreign participants in 2015, which was a 7% increase from 2014 and 13.5% from 2013. This is an indication that MICE participants are increasingly choosing Taiwan as their target destination. Following are MEET TAIWAN's five reasons.


Generous Government Subsidies for Incentive Programs

Generous government subsidies contribute to making Taiwan a smart choice for incentive travel, especially when matched with MEET TAIWAN's one-stop-shopping services, beginning from the visa application process, custom-made itineraries, designated account managers, and professional aids to meeting and travel requirements, technology and cloud services, and much more.


Sophisticated Transportation Options Enable Easy Travel

Strategically located at the gateway to Asia, Taiwan is a central transportation hub to many capitals such as Shanghai, Seoul, Tokyo, and Singapore, with flight times ranging between only 2-4 hours. Travelling within Taiwan is also made incredibly easy with smart public transportation systems that include rental bicycles, public buses, railways, Mass Rapid Transit (MRT), and the Taiwan High Speed Rail (THSR), and plentiful taxis. Whatever the method, each option provides fast and convenient mobility whether from the airport to cities and counties and even along the streets of a metropolis, empowering each individual to travel like a local.


Business and Team Building Venues Abound

Taiwan is prominent with MICE facilities for exhibitions and international conferences. Taiwan from north to south are equipped with professional and tech-savvy MICE facilities and personnel such as the Taipei International Conference Center (TICC) and Kaohsiung Exhibition Center (KEC). In addition, there are 400+ MICE-qualified hotels with 205 of them featuring seamless technology and technical support to make any business event successful. Business travelers can also experience Taiwan and conduct team building activities with scenic nature retreats and recreational activities. For instance, rafting in Xiuguluan River, cycling at Sun Moon Lake and other popular activities like river trekking, hiking, mountain climbing, and handcraft workshops are effective choices to foster teamwork and cohesiveness.


Experience Taiwan's History and Cultural Heritage

Taiwanese have tuned their characteristics to become an open-minded, passionate, and welcoming people who embrace diversity and culture. From dancing with aboriginals to visiting ornate Buddhist and Taoist temples, and from making local delicacies to sending wishes up on lanterns into the sky, many niche travel agendas can offer memorable and valuable experiences.


Complete the Trip with Amazing Food, Relaxing Hot-Springs, and Stunning Scenery

Taiwan is a foodie paradise with much scenic charm. Exquisite street foods, bubble milk tea, and the gourmet Michelin-starred Din Tai Fung restaurant are on most visitor checklists. Comforting hot-springs on Yangming Mountain or hot baths at Sun Moon Lake can relax nerves and serve as the best end to an effective corporate gathering.


TAITRA Executive Vice President Walter Yeh said “Last year, the MICE industry itself has brought in US$1.19 billion of business and the industry also helped indirect additional revenue of US$662 million to tourism and peripheral industries. MICE brings sizeable economic benefits and continues to help Taiwan stay globally competitive.”






Since 2009, the Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs continues its active promotion of Taiwan's meetings, incentives, conferences, and exhibitions (MICE) industry. To gain more global coverage for Taiwan's MICE industry, the MEET TAIWAN project began in 2013 and will continue to 2016. Backed by considerable government support, MEET TAIWAN focuses its long-term objectives at improving the quality and efficiency of Taiwan's MICE services, strengthening the international image and competitiveness of Taiwan's MICE brand, and developing Taiwan into an important destination for global MICE. Highlighting Taiwan's advantages, the Project markets Taiwan's MICE brand to both domestic and foreign organizations, emphasizes its international brand benefits, and attracts more international MICE events to be held in Taiwan. For more information, please visit


About TAITRA, Taiwan External Trade Development Council

To assist Taiwan companies with expanding their overseas trade, the Taiwan Ministry of Economic Affairs cooperated with government departments, industry associations, and private industrial and business groups to form the Taiwan External Trade Development Council (TAITRA) in 1970. As Taiwan's largest non-profit trade promotion organization, TAITRA has over 700 professional trade talents and, in addition to its Taipei headquarters, has over 60 foreign branches around the globe. A sister organization, the Taiwan Trade Center (TCC), was also established to provide a complete trade service network. Devoted to the promotion of international marketing capabilities, TAITRA endeavors to provide prompt and effective service towards a stable and steady development of Taiwan's economy. For more information, please visit


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Emily Lai


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