Extravagate High Five Taiwan
Booth of a Secret Wonderland to Unveil Taiwan at IT&CM China 2016
Taipei, April 22, 2016 – A secret wonderland-like booth MEET TAIWAN/MICE Kaohsiung ready to be extravagated by a full range of amazing encounters of what Taiwan has to offer kick-starts its first large-scale High Five Taiwan Online to offline (O2O) interactive campaign at its first stop the 2016 IT&CM China (IT&CMC) from April 6 – April 8, 2016, Shanghai to declare the world a welcoming and compassionate Taiwan to corporate meetings buyers.
This year’s Taiwan booth at IT&CMC was decorated with blue ocean patterns, circular waves, and sea-going vessels, highlighting one of Taiwan’s most prosperous MICE capitals—Kaohsiung. The Taiwan booth featured a full visitor experience with shows, food tastings, and a high five welcome hand display, not to mention lots of information about Taiwan's exceptional meeting venues and related services.
A large touch-screen welcome hand display proved especially eye catching. Throughout the High Five O2O campaign, the high five hand display also served as a passion and temperature gauge. Participants were encouraged to share their temperatures and passion levels on Facebook after using the novelty high five display set at the front of the booth. Depending on how passionate each high five was gauged, the display showed a suggested activity to match, based on Taiwan’s unique offerings in culture, food, traditional arts, scenic views, art galleries, and creative parks.
For the two day event, the display contributed to 100+ foot-traffic, indicating participants’ strong attraction to the campaign. Prior to the event, there were already 179 pre-scheduled appointments showing attendees’ high interests in Taiwan as a MICE destination. Ms. Jin, a marketing manager from WRVENET, stated she has always had a good impression about Taiwan, would like to host another corporate conference there, and also mentioned she was most impressed with the food and people.
Taiwan has become an ideal and popular destination for international meetings due to its qualified venues and services. A contributing factor is that MEET TAIWAN is strongly committed to corporate social responsibility (CSR). This year's High Five O2O campaign is a prime example of that commitment, as MEET TAIWAN connected CSR through the first and second part of the IT&CMC exhibitions. Through the High Five campaign, the collected temperatures were shared and shown on Facebook. Combined with the numbers also collected as passion levels, MEET TAIWAN purchased the equivalent amount in gift items from World Vision Design to be lucky draw prizes at the next IT&CMC and CIBTM exhibitions. The High Five campaign is designed as a simple but meaningful O2O interactive activity that serves to return some love and warmth to the world.
About MEET TAIWAN
Since 2009, the Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs continues its active promotion of Taiwan's meetings, incentives, conferences, and exhibitions (MICE) industry. To gain more global coverage for Taiwan's MICE industry, the MEET TAIWAN project began in 2013 and will continue to 2016. Backed by considerable government support, MEET TAIWAN focuses its long-term objectives on improving the quality and efficiency of Taiwan's MICE services, strengthening the international image and competitiveness of Taiwan's MICE brand, and developing Taiwan into an important destination for global MICE. Highlighting Taiwan's advantages, the Project markets Taiwan's MICE brand to both domestic and foreign organizations, emphasizes its international brand benefits, and attracts more international MICE events to be held in Taiwan. For more information, please visit www.meettaiwan.com.
About TAITRA, Taiwan External Trade Development Council
To assist Taiwan companies with expanding their overseas trade, the Taiwan Ministry of Economic Affairs cooperated with government departments, industry associations, and private industrial and business groups to form the Taiwan External Trade Development Council (TAITRA) in 1970. As Taiwan's largest non-profit trade promotion organization, TAITRA has over 700 professional trade talents and, in addition to its Taipei headquarters, has over 60 foreign branches around the globe. A sister organization, the Taiwan Trade Center (TCC), was also established to provide a complete trade service network. Devoted to the promotion of international marketing capabilities, TAITRA endeavors to provide prompt and effective service towards a stable and steady development of Taiwan's economy. For more information, please visit www.taitra.org.tw.
MEET TAIWAN Project, TAITRA
02-2725-5200 Ext 3536