To promote Taiwan as the best destination for meetings and incentive travels, Taiwan Tourism Bureau, together with the Bureau of Foreign Trade, jointly led a contingent of Taiwan’s MICE companies to participate one of the most important meeting and incentive event—IMEX Frankfurt in Frankfurt, Germany.
IMEX Frankfurt is the most significant meeting and incentive travel industry exhibition in the world. The show took place from 19th to 21st April with over 3,500 exhibitors from 150 countries and 9,000 buyers and trade visitors attending the show.
This year Taiwan Pavilion was made combining with Taiwan Tourism Bureau, MEET TAIWAN Project of the Bureau of Foreign Trade, Taipei City Government, and Kaohsiung City Government. The total booth area reached 120 square meters and the design of booth showcase the beauty of Taiwan. In addition to the government representative, the exhibitors from Taiwan also included PCOs, DMCs, Hotels, Convention Centers, Airlines and Event Tech provider. It is the largest and strongest MICE team to the event ever which provided the one stop service to the buyers who interested in organizing meeting and incentive travel in Taiwan.
Meanwhile, the special culture events, silhouette paper cutting and glove puppetry (Budaixi), were brought to the show and won applauses from all buyers and visitors. The Taiwan Happy Hour was took place in the second day of the show, Taiwan Tourism Bureau promoted its new incentive to the buyers which the bidding phase can offer up to NT$200,000 (USD 6,600) subsidy while the hosting phase is based on the size of the group. The incentive will from NT400 (USD 12) to NT800 (USD 25) per traveler. Moreover, one lucky buyer won the free ticket from Europe to Taiwan which sponsored by Eva Air. The lucky buyer is from Poland and has never been to Taiwan before, he cannot wait to discover the beauty of Taiwan.
Taiwan Tourism Bureau highly expects to bring more incoming incentive groups and international meetings to Taiwan. Taiwan, with the most generous hospitality, beautiful sceneries, convenient transportation system and the well-functioned MICE facilities, Taiwan, definitely the best destination for meetings and incentive travels.