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Experts Gathered in Tainan for MICE Market

To strengthen Southern Taiwan's competitiveness within the MICE industry, the MEET TAIWAN in collaboration with the International Congress and Convention Association (ICCA), hosted their annual ICCA-TAIWAN MICE Bid Workshop in Tainan for the first time. This Workshop is launched by the Ministry of Economic Affairs' Bureau of Foreign Trade (BOFT) and implemented by TAITRA.

Highly reputed MICE professionals in the global meeting industry were invited to speak at the 2016 ICCA-TAIWAN MICE Bid Workshop, giving in-depth guidance on the key factors for winning international conventions. Mr. Andre Kaldenhoff, an ICCA Board of Directors member and Executive Director of the Congress Center Leipzig, mentioned that a destination’s features, trust, creativity, and emotions are elements to winning a bid. According to Mr. Mike Cannon, Managing Director of Sarawak Convention Bureau, hosting international conferences is long-term work and will increase tourism business opportunities, plus boost the host city's economy. ICCA’s Asia-Pacific Regional Director, Mr. Noor Ahmad Hamid, concluded the Workshop by expressing that cooperation among NGOs, PCOs, and government is very crucial to winning an international conference bid; none can be neglected as every role needs to put forth tremendous effort. Mr. Jackson Hsieh, past director of Rotary International and a representative NGO at the Workshop, shared why Taipei was selected as host city for the 2021 Rotary International Convention. Workshop attendees participated in hands-on bidding practice sessions under the guidance of lecturers.

According to the opening remarks of BOFT Director in Kaohsiung Office, Mr. Kuo-Hsin Lai, the Taiwan Government has been devoting much effort to strengthening the MICE industry. With ICCA’s support, the past three bid workshops in Taipei, Kaohsiung, and Taichung received enthusiastic response.

TAITRA Executive Vice President Mr. Walter Yeh stated that Tainan is a city full of technology, culture, and energy. Its abundant metal, plastic, machine, and food industry clusters have added to a firm MICE foundation for Tainan. By organizing this Workshop with ICCA, he sees Tainan as a potential Asian MICE destination.

Tainan City Mayor William Lai pointed out in his remarks that to improve Tainan’s MICE hardware and software environment, the City Government is planning to build an international exhibition and convention center. Furthermore, with its unique industry clusters, culture, and cuisine, Tainan is expected to attract more international conventions and exhibitions to boost the local MICE economy.

The two-day workshop attracted MICE professionals and representatives from NGOs, PCOs, venue providers, and government agencies to learn in-depth knowledge from distinguished speakers. Attendees included Tainan City Government, Taiwan Orchid Growers Association, National Cheng Kung University, and the Kaohsiung Exhibition Center, which shows government’s emphasis on the development of Taiwan's MICE industry.