Receiving LOVE from Taiwan
High Five Event Attracted High Participant Rate at IMEX 2016
Taipei, June 29, 2016 - Taiwan has designed the most inviting campaign attracting many visitors high fived to the Taiwan palm and received love responses at TAIWAN booth at the global MICE fair IMEX 2016.
This fun way of greeting is a loving High Five campaign set off by MEET TAIWAN, Taiwan’s MICE Promotion Program led by Ministry of Economic Affairs to connect with interested buyers and show the world warm hospitality from Taiwan. What surprised the buyers most was the corporate social responsibility (CSR) program embedded in the campaign, with which MEET TAIWAN will order an equivalent amount of exclusive Taiwan-designed souvenirs from World Vision, and raffle out the souvenirs in the next IT&CM Asia and CIBTM China exhibitions this September. The pass-on of the souvenirs symbolize MEET TAIWAN’s ever-lasting devotion to the world and the MICE industry.
Temperature of High Five campaign peaked at IMEX 2016. The welcoming palm of Taiwan generated 373% more traffic at the booth than last year, which was the best performance ever. The High Five campaign made its debut at IT&CM China 2016 and guaranteed the visitor to find extraordinary MICE activity suggestions with a warmth detector that transmits the high-five records onto Facebook. Apart from the ever-highest quantitative performance, MEET TAIWAN received positive feedbacks from foreign buyers. One international MICE professional who had come to Taiwan for a corporate meeting before was impressed that the heat detector responded Huashan Creative Park, which was exactly the venue where she organized the party at that time. The elegance and historical building which boasted close relationship with the city’s development caught her eye and she couldn’t wait to visit Taiwan again.
The joint effort made by MEET TAIWAN and other central and local government administrations also demonstrated the solid power and competitiveness of Taiwan. The Taiwanese MICE representative group including hotels, PCOs, aircrafts and venues also showed Taiwan’s professional resources in servicing international meetings and incentive tours. Eyeing on the fruitful business opportunities, each presented special performances and themes in order to attract a higher number of international events to Taiwan. In addition to the High Five Campaign initiated by MEET TAIWAN, there were a cutting silhouette show to show the beauty of traditional arts, DIY of Taiwan’s famous Pearl Bubble Tea and tasting of traditional snacks of Taipei which many foreigners fall for, and the exclusive Taiwan Polaroid which left ever-lasting memory in the visitors’ hearts. Taipei and Kaohsiung, two of the most advanced and international MICE cities in Taiwan relatively marked the characteristics to the exhibit themes. With theme “Taipei Makes Perfection” and “Meetings’ Port, Meeting Support”, Taiwan pavilion successfully stood out from other exhibitors and many companies were encouraged to sign up for corporate meetings and events in Taiwan.
The High Five Campaign not only reached 170K+ Facebook users on MEET TAIWAN’s Facebook Page during the two exhibitions, but also sparkled at the IMEX booth with the creative and interactive warmth detector. The lantern-themed decorations and activities at the booth all represented the traditional culture and the beauty of Taiwanese folk life, inviting more visitors to experience the energetic MICE resources in Taiwan. With the continuous effort and pioneering initiatives in creating engagement with the international buyers made by MEET TAIWAN, Taiwan is expected to welcome more MICE professionals and created a new era in the global MICE industry.
About MEET TAIWAN
Since 2009, the Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs continues its active promotion of Taiwan's meetings, incentives, conferences, and exhibitions (MICE) industry. To gain more global coverage for Taiwan's MICE industry, the MEET TAIWAN project began in 2013 and will continue to 2016. Backed by considerable government support, MEET TAIWAN focuses its long-term objectives at improving the quality and efficiency of Taiwan's MICE services, strengthening the international image and competitiveness of Taiwan's MICE brand, and developing Taiwan into an important destination for global MICE. Highlighting Taiwan's advantages, the Project markets Taiwan's MICE brand to both domestic and foreign organizations, emphasizes its international brand benefits, and attracts more international MICE events to be held in Taiwan. For more information, please visit www.meettaiwan.com
About TAITRA, Taiwan External Trade Development Council
To assist Taiwan companies with expanding their overseas trade, the Taiwan Ministry of Economic Affairs cooperated with government departments, industry associations, and private industrial and business groups to form the Taiwan External Trade Development Council (TAITRA) in 1970. As Taiwan's largest non-profit trade promotion organization, TAITRA has over 700 professional trade talents and, in addition to its Taipei headquarters, has over 60 foreign branches around the globe. A sister organization, the Taiwan Trade Center (TCC), was also established to provide a complete trade service network. Devoted to the promotion of international marketing capabilities, TAITRA endeavors to provide prompt and effective service towards a stable and steady development of Taiwan's economy. For more information, please visit www.taitra.org.tw
Ogilvy Public Relations
MEET TAIWAN Project, TAITRA
02-2725-5200 Ext 3533