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55th ICCA Congress 2016 and UNIMAS Team Up to Highlight Orang-Utan through Official T-Shirt Launch

28th October 2016, Kuching: The most authoritative global platform for International Association Meetings - the 55th ICCA Congress 2016 - has teamed up with a student from Universiti Malaysia Sarawak (UNIMAS) to design the official Congress T-Shirt to bring world attention to the plight of the Orang Utan, in conjunction with the annual international “Orang Utan Caring Week”, held in November 2016.

“The inspiration came naturally from the knowledge that Orang Utans have a cheeky streak. I decided to put a light-hearted spin onto the design to honour the playfulness of the Orang Utans.,” explained Alexson Nunong, a Design Technology major at the Faculty of Applied and Creative Arts (FACA) at UNIMAS and creative force behind the T-Shirt.

Spearheading this initiative, Eric Van Piggelen, Co-Chairman of the Local Host Committee of the 55th ICCA Congress 2016, explains that the T-shirt was much more than just a commemorative memento of the event.

“Hosting this congress involves not only our industry partners from the Business Events sector, but also engages remarkable talents from the local community. This T-Shirt is one of the many avenues where young talents (such as Alexson) can showcase their creativity and simultaneously encourage more worldwide awareness and supports towards these endangered primates,” disclosed Piggelen, also the Chief Executive Officer of Borneo Convention Centre Kuching (BCCK).

This effort syncs with the Local Host Committee’s grand campaign, #RoadToSarawak, leading up to the 55th ICCA Congress 2016 and its official corporate social responsibility programme -  the Borneo Orang Utan Project (BOP) - in which ICCA members stand a chance to become a guardian to selected orang utans in Sarawak.

Amelia Roziman, who heads the Public Relations and Marketing Committee for the local host, has been driving this campaign together with ICCA at Business Events tradeshows all around the globe since November 2015.

“Sarawak wanted to highlight the plight of Orang Utans through various strategies under the umbrella of our #RoadToSarawak campaign. The creative talents of Nunong, a vibrant Sarawakian youth, innovated a fun yet meaningful design that conveys a deep-rooted message,” she said.

“This T-Shirt, released in conjunction with the international and annual “Orang Utan Caring Week”, serves as a reminder of the importance of wildlife conservation, a conference souvenir, and most of all also a walking billboard that speaks for the Orang-Utans,” concludes Roziman, also the General Manager of Marketing and Sales at the Sarawak Convention Bureau.

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