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AEG launches AEG Advantage to the World

AEG Facilities’ reputation as one of the world’s most trusted and experienced venue management companies that consistently delivers successful events time and time again, will be the focus of an international awareness campaign targeting convention decision makers.

Launched globally today,  details of the “AEG Advantage” were announced by AEG Facilities Senior Vice President of Convention Centers (Los Angeles), Brad Gessner and AEG Ogden Director of Convention Centres (Sydney), Geoff Donaghy.

AEG’s global network of world-class convention venues is strategically located around the globe, with each designed to capture the imagination and inspire every event.

AEG Facilities manages convention centers in Los Angeles, Hawaii, Puerto Rico, Kuala Lumpur, Oman,  and in Sydney, Brisbane, Cairns and Darwin, Australia. 

Mr Gessner said the AEG Advantage is defined by the world-class standards their award-winning venues consistently provide.

“All our venues offer global expertise with a unique experience of local culture and service, and we celebrate the cultural diversity, individuality and character of each destination within our world-class network,” said Mr Gessner.

The AEG Advantage is not only about stunning venues in desirable locations, it is about consistently delivering every element with exceptional hospitality.

“It’s also about our world-class cuisine and five-star chefs who source local produce to capture the local flavours of each destination. And it’s about sharing knowledge and regional expertise across our global network to continually deliver world-class standards,” Mr Donaghy said.

Another major advantage is having experienced global teams, many of whom joined at the pre-opening stage of their respective venues and many who have worked across multiple venues and countries.

“Our extraordinary teams offer local knowledge, vast industry experience and attention to detail to ensure a unique experience specific to the destination and one that convention delegates remember for a long time,” Mr Donaghy added.

Clients who have experienced the AEG Advantage today endorsed the AEG Advantage initiative.

Ben Goedegebuure, Global General Manager, EMEA, Maritz Global Events, who plan and execute more than 8,500 meetings, events and incentive travel programs a year, said that reputation and ease of doing business was a major factor in selecting new destinations and venues.

“Like Maritz Global Events, AEG and its global teams recognise that when you continue to provide exceptional service with exceptional standards wrapped up in a highly desirable destination, every event will be a success every time. To us, that is the real advantage.”

The International Association for Dental Research’s Director of Meetings, Leslie Zeck, who organises global meetings for more than 4,000 delegates, said both Los Angeles and Hawaii were amongst their top five venues for memorable experiences in North America.

“As global meeting planners, we have extremely high expectations. It is a huge advantage to plan our meetings in venues that are consistently well managed with experienced teams. When you work with an AEG convention center, it gives you the confidence that you can count on. It is more than simply working together; it is a partnership that evolves to building friendships for life.”

As part of the campaign, a specific AEG Advantage website has been established. Not only does it outline the features and benefits of each of AEG’s world-class convention centres, it serves as a portal for global media to easily access AEG’s latest venue news from around the world.  Also, an informative e-newsletter will keep clients abreast of the latest happenings.

6th December 2016

For more information, imagery requests or media interviews, please contact:

Rochelle Uechtritz

AEG Advantage

Group Manager, Convention Sales Development

m +61 400 253392 I e | w

Note for Editors:

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena and the Mercedes-Benz Arenas;   AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events;  and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at

About AEG Ogden

AEG Ogden is part of AEG Facilities and manages venues throughout the Asia Pacific and Middle East, including convention and exhibition centres in Brisbane, Cairns, Darwin, Kuala Lumpur, Oman, and the ICC Sydney; Suncorp Stadium in Brisbane; and arenas including the Brisbane Entertainment Centre and adjacent Sports Centre, Sydney’s Qudos Bank Arena, the Newcastle Entertainment Centre, Perth Arena, and Dubai Arena (opening December 2018).  AEG Ogden is also the owner of National Basketball League (NBL) team, the Sydney Kings. For more information, please visit