This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

Sarawak, Borneo redefines the tribology of global associations at Austria’s capital

Vienna, 5th May 2017: Sarawak’s boldest campaign to date, Redefining Global Tribes, made an instantaneous favourable impression in its debut to over 400 decision makers from associations, federations and societies at the Association World Congress, Vienna from the 2nd - 4th May 2017 at the capital city of Austria.

The visionary campaign, which advocates Business Events as an impactful agent in transforming the global economy, was inspired by the 55th International Congress and Convention Association (ICCA) Congress 2016: Gathering of the Global Tribes when it was successfully hosted in the state of Sarawak in November last year.

Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau (SCB), explained the relevance of Redefining Global Tribes in the association industry. “Just like a tribe, associations - be they professional, scientific, medical or trade - share the same collective power to sustain the community. In a similar manner, business events and associations are not limited by race, languages or location. It is through recognising the key values and synergy we share with our partners, that we are capable to construct a stronger identity for our sector in the global economy.”

The convergence of selected associations leaders and synergistic partners will take place at the Tribal Warrior Challenge, Kuching, Borneo on 19th August 2017.

This specially crafted obstacle course race is the brainchild of SCB and event organizer Borneo Tru Events, and highlights the key values of business events while expecting to attract an additional 4,000 participants from the public.      

For more information of the Redefining Global Tribes campaign, please contact Jemima Joseph via email at or call 082-242516. To join the Tribal warrior Challenge, please register at