Kuala Lumpur, 15 May 2017 – The Malaysia International Trade & Exhibition Centre (MITEC) makes its first appearance at IMEX Frankfurt 2018 (The worldwide exhibition for meetings and incentive travel) seeking to boost a number of business events visitors and present the Venue’s proposition to host large-scale events.
MITEC and its partners under the Team Malaysia banner are at IMEX Frankfurt from 15 – 17 May to promote the Venue and the country as a destination for business events, and strengthen ties with industry stakeholders in the European markets.
As a member of the International Congress and Convention Association (ICCA), AIPC (International Association of Convention Centres) and UFI Union des Foires Internationales/Union of International Fairs, MITEC will also be presenting its strategy to position the business as a Gateway to Southeast Asia in attracting and hosting more global business events.
Speaking on the sidelines of IMEX 2018, Chief Executive Officer, Gunther Beissel said, “We continue to see growing interest in Malaysia as a destination for business events from the Europe market. And, as Kuala Lumpur, being the capital city continues to develop and grow its business event and hospitality offering, we are pleased to showcase MITEC – the largest trade and exhibition centre in the country as an ideal Venue for meeting planners to consider when hosting large-scale events of a 1,000 people or more”.
IMEX Frankfurt is a three-day global trade show that brings thousands of members of the MICE (Meetings, Incentives, Conferences and Exhibitions) industry together under one roof, enabling meeting planners, corporate meetings and conference organisers, as well as exhibitors, to find their ideal destinations and set their forthcoming events in motion.
Drop by at Booth B200, Messe Frankfurt and say ‘Apa Khabar?’ (How are you?) to the MITEC team and we look forward to seeing you!
Visit www.mitec.com.my to know more about MITEC.
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For further information, please contact:
Head of PR, Communications and Partnerships
Malaysia International Trade and Exhibition Centre
Tel: +603 6206 0100
NOTE TO EDITOR
About the Malaysia International Trade and Exhibition Centre
MITEC offers state-of-the-art facilities to provide a suitable showcase for large-scale exhibitions and events. As the country’s largest trade and exhibition centre with over 45,000 sqm of exhibition space and triple volume exhibition halls, MITEC is capable of handling capacity like no other venue in the country.
A majestic icon, the first of its kind in the country, MITEC is the first component of a high-impact project in KL Metropolis, a city within a city where trade, commerce, living and transport converge over 75 acres of prime land development and strategically located within the Kuala Lumpur's International Trade and Exhibition District.
Spanning over three massive double volume floors, MITEC also consists of the largest pillar-less exhibition hall in Malaysia. The venue offers spacious 11 exhibition halls as large as eight football fields combined, a ballroom and 13 meeting rooms.
MITEC has been carefully designed with sustainability in mind to be energy efficient, water conserving and green without compromising on functionality.
The venue facilities include meeting and conference rooms, media and press facilities, organiser’s offices, lounges, retail, food and beverage outlets.
MITEC, a public-private partnership project with the Malaysia Government is managed and operated by Prisma Galeri Sdn Bhd, an entity under Naza Corporation Holdings Sdn Bhd and owned by the Malaysia External Trade Development Corporation (MATRADE), a national trade promotion agency under the Ministry of International Trade and Industry.
The RM628 million (129 million Euro) facility was developed by Naza TTDI Sdn Bhd, the property arm of Naza Group (Naza Corporation Holdings Sdn Bhd).
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