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Bella Center Copenhagen plans Northern Europe’s largest congress hall

As the international congress market continues to boom, the world's leading congress cities - including Copenhagen - have already expanded or are in the process of expanding congress capacity to meet the growing demand. Allan L. Agerholm, CEO of BC Hospitality Group, which owns and operates Bella Center Copenhagen, says:


"With the growing demand for international congresses in recent years, we're in a situation where Copenhagen has to keep up the pace and further consolidate its position as an attractive international congress destination. The new congress facilities will deliver great benefits for us and for Copenhagen as a whole, so the sooner we can get started with this project and upgrade of Copenhagen's congress facilities, the better."


One of the first steps involved in the construction of the new congress hall is securing preliminary approval of a new local plan for the area surrounding Bella Center - BellaKvarter Nord - by the City of Copenhagen's Technical and Environmental Committee in early May, after which the public hearing process can begin.


Pending approval of the plans for a larger and more advanced Bella Center Copenhagen, the city can look forward to expanded congress capacity within just a few years' time - and, by Allan L. Agerholm's estimates, increased revenue from congress-related activities amounting to DKK 600m-700m per year in the capital region.


"An expanded and upgraded Bella Center Copenhagen will also play an integral part in stimulating demand among the city's new hotels, delivering growth in a highly competitive hotel market, where demand doesn't just grow on its own. But in order to succeed, we must move quickly to capitalise on the current momentum, " Allan L. Agerholm adds.


The venue is planning a total expansion of approximately 14,000 m2, which includes a large congress hall with capacity for 7,000 seated guests - the largest of its kind in Northern Europe - and an additional 7,000 m2 of flexible facilities. Upon completion in late 2020, Copenhagen will be able to welcome more, and significantly larger, congresses than at present.


Copenhagen's tourism industry lauds the new plans for a bigger and more advanced Bella Center. CEO Mikkel Aarø-Hansen of Wonderful Copenhagen says:

"This is extremely good news for Greater Copenhagen as a whole. Copenhagen is competing at the highest echelons of the attractive global market for medical and scientific congresses, an industry that already generates billions in annual revenue for the region. A key parameter in this respect is having the requisite capacity to host the largest congresses. Since we are working in close collaboration with approximately 120 partners in the meeting and congress industry to book events many years into the future, a rapid clarification of the city's congress capacity is very important."


HORESTA, the national trade association for the hotel, restaurant and tourism industry in Denmark, also welcomes Bella Center Copenhagen's expansion plans. HORESTA CEO Katia K. Østergaard stresses the importance of congress facilities keeping pace with the rapid expansion of the city's hotel capacity:

"Copenhagen is fully geared for the new market opportunities, with hotel industry investments at unprecedented levels. Between now and 2021, the number of hotel rooms in Copenhagen alone will increase by approximately 10,000, representing an expansion of around 50% compared to today's capacity. Considering that our congress facilities must keep up with this growth, BC Hospitality Group's new investment is excellent news for the city and for the industry."


Contact information:

Allan L. Agerholm, CEO - BC Hospitality Group, e-mail:, mobile: (+45) 5060 4400

Anne Marie Barsøe, Head of media Relations - BC Hospitality Group, e-mail:, mobile: (+45) 8188 4843