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  ACTDT ATXT ATXT BENEFITBRIEF CAPTION DELARC DISPLAYONNEWS DNAME DNAME EXPDATE FTPE GRAPHLNK LOCID LOCID MKYW MNLACTIVE MNLAUTHOR MNLBRIEF MNLCAPTION MNLDATE MNLENTITY MNLENTITYNO MNLENTITYNO MNLGRAPHIC MNLGRAPHNAME MNLHEADLINE MNLISSNO MNLLIVE MNLMAINGRAPH MNLSECTIONID MNLSORT MNLSTORYID MNLSUBTITLE MNLTEXT MNLVOLUME NEWSID ORIGIP PUBLISHTO PUBLISHTO RCRDT RLUDT RLUDT TOH
1 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] [empty string] [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-27 08:34:56.0 Volume 25 - March 2009 3964 3964 1 [empty string] International association meetings: bidding and decision-making [empty string] 1 [empty string] [empty string] 20 246 [empty string] <p><font face="Verdana">An essential guide for any international association wishing to improve their bidding or decision-making methodology! </font></p> <p><font face="Verdana">ICCA has designed a&nbsp;24 page PDF publication as&nbsp;the ultimate,&nbsp;detailed guide on all aspects of how to&nbsp;choose a destination for future international association events. </font></p> <p><font face="Verdana">Our&nbsp;intention is that this will encourage international associations to improve their selection process and to become&nbsp;more conscious of the large number of variables that have to be taken into account in order to make a professional decision.&nbsp;<br /> <a target="_blank" href="http://www.iccaworld.com/dcps/doc.cfm?docid=1355">Download PDF document</a></font></p> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2012-05-16 05:27:40.0 2012-05-16 05:27:40.0 1
2 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-26 04:44:50.0 Volume 25 - March 2009 3964 3964 1 [empty string] Only a few places left for the Association Expert Seminar 2009 [empty string] 1 [empty string] [empty string] 30 240 [empty string] <div style="MARGIN: 0in 3.1pt 0pt 0in"><span style="FONT-SIZE: 10pt">Take the unique and excellent opportunity to participate in the Association Expert Seminar before IMEX from <strong>23-25&nbsp;May 2009</strong>, which brings together international association executives and international suppliers (ICCA members). </span></div> <div style="MARGIN: 0in 3.1pt 0pt 0in">&nbsp;</div> <div style="MARGIN: 0in 3.1pt 0pt 0in"><span style="FONT-SIZE: 10pt">It is a great opportunity&nbsp;to share information and experiences, and to update&nbsp;yourself on the latest trends and ideas relating to international association conferences and to&nbsp;understand the business objectives and environments of the CVB&rsquo;s, congress centres and PCO&rsquo;s you will be negotiating with for your future events. </span></div> <div style="MARGIN: 0in 3.1pt 0pt 0in">&nbsp;</div> <div style="MARGIN: 0in 3.1pt 0pt 0in"><span style="FONT-SIZE: 10pt">Registration for Association Executives is <span style="COLOR: black">free of charge (upon invitation only) and two extra nights accommodation will be added to your stay in Frankfurt</span> if you are attending the IMEX Hosted Buyer Programme. Since there are only&nbsp;a few&nbsp;places left, please contact Mieke van Loenen (<a href="mailto:mieke@icca.nl">mieke@icca.nl</a>) urgently, if you&rsquo;d like to participate. </span></div> <div style="MARGIN: 0in 3.1pt 0pt 0in">&nbsp;</div> <div style="MARGIN: 0in 3.1pt 0pt 0in"><span style="FONT-SIZE: 10pt; COLOR: black">For further information on the Association Expert Seminar visit <a href="http://www.iccaworld.com/dbs/aes2009"><span style="COLOR: black">www.iccaworld.com/dbs/aes2009</span></a> and to </span><span style="FONT-SIZE: 10pt">find out more about IMEX and the Hosted Buyer Programme please click <strong><span style="COLOR: black"><a target="_blank" href="http://www.imex-frankfurt.com/hostedbuyerprogrammenew.html">here</a>.</span></strong></span></div> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-03-27 08:59:56.0 2009-03-27 08:59:56.0 1
3 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] [empty string] [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-26 04:41:09.0 Volume 25 - March 2009 3964 3964 1 [empty string] Strong Association presence expected at IMEX 2009 [empty string] 1 [empty string] [empty string] 40 238 [empty string] <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">While worldwide economic stability remains somewhat uncertain, the increased number of Association buyers already registered for this year&rsquo;s IMEX exhibition marks a real vote of confidence in this sector of the international meetings industry. </span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">Association meetings are proving to be as important as ever during this first quarter, and the planned schedule for Association Day 2009 reflects the vast array of opportunities that are helping to maintain forward momentum for the industry. </span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">Taking place on Monday 25 May, the IMEX Association Day will host over 250 association meetings professionals representing 30 different countries as part of the largest gathering of international association executives in Europe.</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">Maarten Vanneste, founder, president and CEO of ABBIT Meetings Support, will be one of the keynote speakers with a seminar entitled: &ldquo;How to give your congress delegates the best networking experience&rdquo;. This will explore the full range of options for improving the effectiveness of networking at meetings.</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">Maarten will be followed by internationally renowned </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">futurist, analyst, researcher and humorist on the critical topics of technology, business, learning and workplace productivity,</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"> Elliott Masie</span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">. In a presentation entitled &ldquo;What is the meeting of the future? (And can we start today?)&rdquo;, Elliott will offer a unique insight into some innovative new ways of thinking that should aid associations in enhancing their educational strategies.</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">Leading UK specialist in crisis management and workplace health, Dr. David Perl, will moderate a session on &ldquo;Communication and PR when times are tough&rdquo;. Additionally there will be four German sessions including &ldquo;Haftungsfragen ehrenamtlicher Vorst&auml;nde&rdquo; (Liabilities of volunteer board members)and &ldquo;Philantrophisches Fundraising: Voraussetzungen zur Gewinnung von F&ouml;rderern und Sponsoren&ldquo; (Philantrophic Fundraising &ndash; How to win long-term sponsors and donators).</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">&nbsp;</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">The final part of the day will consist of more than 25 round table discussions in which delegates will have the opportunity to split off into groups to discuss key topics of interest including, among many others: membership recruitment and retention; green meetings; social and viral marketing; EU affairs; and relationships with global organisations. </span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">Association Day will culminate as usual with an evening reception where more than 800 association buyers and suppliers have the opportunity to network at an event which is widely considered to be the unofficial launch party of the show. </span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 150%">Carina Bauer, IMEX marketing and operations director, commented: &ldquo;Through its association day programme, seminar sessions and organised round table discussions, IMEX has always been an industry centre of learning and networking. This year&rsquo;s packed programme should ensure that every delegate will take away some valuable new ideas and inspiration that will have a significant impact on the success of their future events and, importantly, in the context of a mixed global economy.&rdquo;</span></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 150%"><strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">To join the ICCA hosted buyer group at IMEX register at: </span></strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%"><a href="http://www.imex-frankfurt.com/iccaregistration">www.imex-frankfurt.com/iccaregistration</a>. To find out more about the IMEX hosted buyer programme &ndash; including free flights and accommodation &ndash; and the IMEX exhibiton, </span><strong><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 150%">view the online brochure <a href="http://www.imex-frankfurt.com/documents/2009Assocdaybrochure.pdf">here</a>.</span></strong></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"><strong>&nbsp;</strong></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"><font size="2">IMEX 2009 will take place on 26th &ndash; 28th May. For further information see </font></div> <div style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"><a href="http://www.imex-frankfurt.com/"><font size="2">www.imex-frankfurt.com</font></a></div> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-03-27 04:19:01.0 2009-03-27 04:19:01.0 1
4 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-04-06 05:24:09.0 Volume 25 - March 2009 3964 3964 1 [empty string] Best practices for privacy and data protection in direct marketing [empty string] 1 [empty string] [empty string] 45 247 [empty string] <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: black">By Claudia Fortes, Marketing &amp; Communications Manager, MCI Brussels</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><em><span style="FONT-SIZE: 10pt">&ldquo;Our philosophy is that people own their information and control whom they share it with&rdquo; </span></em><em><span style="FONT-SIZE: 10pt">Mark Zuckerberg, CEO, Facebook</span></em></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">The privacy and protection of our data is not a right easily relinquished. This right has been recently put to the test with the fast growth of social media tools, such as Facebook, Linkedin, Twitter, etc. The backlash against Facebook&rsquo;s<a title="" name="_ftnref1" href="#_ftn1"><span><span><span style="FONT-SIZE: 10pt">[1]</span></span></span></a> lops on their privacy policies has opened the debate on how to best market your audience and at the same time respect the privacy laws. In the case of Facebook, users seemed to be unable to completely delete their personal information if they no longer wished to use this social platform.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">The best marketing and promotional results can only be obtained when the targeted audience has expressed their wish to be reached for a specific purpose. Direct marketing can be effective through different tools and approaches, but there are also some key legislative rules that have to be respected when doing so. By being lawful you will also discover that you will be providing a direct marketing that is correctly targeted and with the opportunities to expand your current database.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: #993366"><font color="#68af23">The legal basis</font></span></strong></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">With the fast enlargement of the European markets into one and the impending globalisation of the world, new rules have been set to ensure that everyone&rsquo;s data is protected and well used. Data protection and privacy policies have a direct impact in marketing. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">A legal basis<a title="" name="_ftnref2" href="#_ftn2"><span><span><span style="FONT-SIZE: 10pt">[2]</span></span></span></a> has been set in 1995 at European level to ensure the protection of data exchange within harmonized laws. The implementation of the Directive differs in the European Member States and to this end there are national bodies that answer to the divergences on the application of data protection in each European national market. An independent European body - EDPS, European Data Protection Supervisor<a title="" name="_ftnref3" href="#_ftn3"><span><span><span style="FONT-SIZE: 10pt">[3]</span></span></span></a> - was also established in 2001 to protect personal data and privacy and to promote good practice in the European Union institutions.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">But what are the implications for professionals in marketing? What are the prerequisites? And how can an&nbsp;association ensure that its direct marketing complies with the data protection rules?</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: #993366"><font color="#68af23">The marketing mix</font></span></strong></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">When promoting products, services or events, a wide array of means can be used from e-marketing (e-mailings, electronic brochures), social and viral marketing (Facebook, Linkedin, email messages to send to partners and members), as well as printed materials (flyers, brochures), faxes, phone messaging, etc.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">For a marketing mix that complies with the data protection and privacy rules, make sure that recipients have given consent</span><a title="" name="_ftnref4" href="#_ftn4"><span style="FONT-SIZE: 10pt"><span><span><span style="FONT-SIZE: 10pt">[4]</span></span></span></span></a><span style="FONT-SIZE: 10pt"> to receive direct marketing and that an opt-out feature (unsubscribe option) is always included. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Marketers should always strive to ensure that privacy choices are respected and that direct marketing is sent only to willing recipients that have given their consent. Consent does not have to be written but as a best practice, a written proof that clearly states the direct marketing purposes should be ensured.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: #993366"><font color="#68af23">The Do&rsquo;s and Don&rsquo;ts</font></span></strong></div> <div style="MARGIN: 0in 0in 0pt"><strong>&nbsp;</strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">A clear understating of the best practices, on how to create and maintain databases and how to best reach your audience, is fundamental. These best practices will assist you in correctly marketing your audience.</span></div> <div style="MARGIN: 0in 0in 0pt"><strong>&nbsp;</strong></div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt">The Do&rsquo;s</span></strong>&nbsp;</div> <ul> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><font face="Verdana"><span style="FONT-SIZE: 10pt; COLOR: black"><span style="FONT: 7pt 'Times New Roman'">&nbsp;</span></span><span style="FONT-SIZE: 10pt">To collect data for a database, <strong>state the association&rsquo;s name, products and services, the aim of the use of the information and if it will be transmitted to a third party</strong>.</span></font></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><span style="FONT-SIZE: 10pt">If <strong>sharing marketing lists with other organisations</strong>, all individuals should be informed in advance regarding who, when and how data will be shared with.</span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><font face="Verdana"><span style="FONT-SIZE: 10pt; COLOR: black"><span style="FONT: 7pt 'Times New Roman'">&nbsp;</span></span><span style="FONT-SIZE: 10pt">Information and data should be used for a specific database and have <strong>a specific time frame for its use. </strong>For example, to renew the information on your current database an annual email to confirm the information should be applied.</span></font></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><span style="FONT-SIZE: 10pt">Aim at always holding <strong>a written statement</strong><strong> of the permission</strong> to use the data. </span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><strong><span style="FONT-SIZE: 10pt">Avoid using already ticked boxes for permission forms.</span></strong></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><span style="FONT-SIZE: 10pt">All individuals have <strong>the legal right to stop their personal information being used for direct marketing. </strong>Follow up promptly on these requests and specify on your database why and when it was declared to no longer use the data.</span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><span style="FONT-SIZE: 10pt">Always provide <strong>a simple, cost free opt-out (unsubscribe) option</strong> that is clearly visible and explicit in its wording. </span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><span style="FONT-SIZE: 10pt">Create or widen databases for a specific use by using a <strong>sign up mechanism (opt-in option/subscribe). </strong>For example, this sign up mechanism can be included on a website and linked to different messages in order to maximise its use.</span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><strong><span style="FONT-SIZE: 10pt">Use flagship events or retention campaigns to create specific databases according with what the delegates/members have a specific interest in</span></strong><span style="FONT-SIZE: 10pt">. For example, use a simple fill-in form or include it on the event survey/evaluation.</span></div> </li> </ul> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt">The Don&rsquo;ts</span></strong></div> <ul> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><strong><span style="FONT-SIZE: 10pt">Do not transfer data outside the European Economic Area<a title="" name="_ftnref5" href="#_ftn5"><span><span><strong><span style="FONT-SIZE: 10pt">[5]</span></strong></span></span></a></span></strong><span style="FONT-SIZE: 10pt"> unless there is adequate protection for the personal information being transferred,&nbsp;or an&nbsp;organisation is willing to take on full responsibility.</span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><strong><span style="FONT-SIZE: 10pt">Do not transfer data or database(s) to other entities or third parties</span></strong><span style="FONT-SIZE: 10pt"> unless all individuals have given permission.</span></div> </li> <li> <div style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0in"><strong><span style="FONT-SIZE: 10pt">Do not sell a&nbsp;database </span></strong><span style="FONT-SIZE: 10pt">unless you have the commercial rights to do so.</span></div> </li> </ul> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: #993366"><font color="#68af23">Rules for success</font></span></strong></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Even though the European legal basis was established in 1995, the awareness to its compliance and best practices has been slightly over sighted. In the case of social media (such as Facebook, Linkedin, Twitter) its fast expansion needs now to be matched with privacy rules. The recent example of Facebook has reiterated the importance of privacy rules.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">The neglection of privacy and data rules has brought the impending legal issues for these new online platforms. Nonetheless, the rules and laws for e-marketing and for e-privacy are constantly evolving in order to cater to every individual&rsquo;s rights to privacy.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">All organisations can avoid these legal issues by following these simple rules:</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <p style="MARGIN: 0in 0in 0pt"> <table cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent"> <div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> </div> </td> </tr> </tbody> </table> <table cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent"> <div> <ol style="MARGIN-TOP: 0in" type="1"> <li style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Have the consent to address the target audience</span> </li> <li style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Include opt-out (unsubscribe) features and opt-in (subscribe) to widen databases.</span> </li> <li style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Use retention campaigns and events to update or further create new and specific-end databases</span> </li> </ol> </div> </td> </tr> </tbody> </table> &nbsp;</p> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Be aware of the privacy and data protection rules and best practice. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Use direct marketing with creativity, apply the rules and boast on successful results!</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp; <hr /> </div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: black"><em><font size="1">About MCI</font></em></span></strong></div> <div style="MARGIN: 0in 0in 0pt"><font size="1"><em><span style="FONT-SIZE: 10pt"><font size="1">MCI is a globally integrated association, communication, and event management company. For more than 20 years, MCI has helped companies, governments and associations bring people together to create meaningful connections and win. <br /> <br /> Our combined expertise helps clients to outperform by offering strategy, creativity and execution in the field of Association Management &amp; Consulting (AMC), Performance Improvement, Professional Congress Organisation (PCO), and Meetings &amp; Events. Our support services, which include Global Destination Management in 16 countries and Audio Visual &amp; Staging solutions, &ldquo;make it happen&rdquo; by connecting the best people in the right places.</font><br /> <br /> <font size="1">MCI has 33 offices in 19 countries and employs approximately 800 professionals worldwide </font></span><span style="FONT-SIZE: 10pt"><font size="1">in Abu Dhabi, Amsterdam, Barcelona, Beijing, Belfast, Bengaluru, Berlin, Brussels, Buenos Aires, Copenhagen, Cordoba, Delhi, Dubai, Dublin, Geneva, Gothenburg, Hong Kong, Lyon, Madrid, Mar del Plata, Montpellier, Mumbai, Paris, Petersfield/London, Prague, Rome, Shanghai, Singapore, Stockholm, Stuttgart, Tokyo, Vienna and Zurich.</font></span></em></font></div> <div style="MARGIN: 0in 0in 0pt"><em><font size="1">&nbsp;</font></em></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"><font size="1"><em>With several partnerships and alliances, such as the &ldquo;Uwin Iwin &amp; MCI Strategic Alliance in Performance Improvement&rdquo;, the &ldquo;SmithBucklin + MCI Worldwide Partnership&rdquo;, the &ldquo;Ovation Global DMC &amp; the DMC Network's Global Alliance&rdquo;, MCI offers integrated solutions and seamless services around the world, providing customers with a truly global brand experience.<br /> <br /> For more information, visit: <br /> <u>www.mci-group.com</u> &ndash; main website <br /> <u>www.growglobally.org</u> &ndash; a resource for association global strategy, regional planning and local execution<br /> <u>http://talkingcommunity.wordpress.com/</u> &ndash; conversations about the global meeting industry<br /> <u>www.lessconversationmoreaction.com</u> &ndash; a blog about CSR and sustainability in the meetings and events industry</em></font></span></div> <div style="MARGIN: 0in 0in 0pt"><font size="1"><em>&nbsp; <hr /> </em></font></div> <div style="MARGIN: 0in 0in 0pt"><font size="1"><em>&nbsp;</em></font></div> <div style="MARGIN: 0in 0in 0pt"><strong><span style="FONT-SIZE: 10pt; COLOR: black"><em><font size="1">About the author</font></em></span></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: black"><font size="1"><em>Claudia Fortes is a Portuguese national. Before joining MCI in 2007, she worked at the European Association of Chemical Distributors (FECC) where she was responsible for the internal and external communications, marketing of events, communications tools, and press and media relations. She also did an internship at the Council of the European Union and worked at the Brussels office of an American law firm working mainly with the chemical industry. At MCI, Claudia is the European Marketing Communications Manager for ISPE (International Society for Pharmaceutical Engineering) and ASME (American Society of Mechanical Engineers).</em></font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: black"><em><font size="1">Claudia speaks Portuguese, English, French and Spanish fluently and has fair knowledge of German. She holds a BA in Modern languages and literature, a&nbsp;MA in International Relations of European Union. She also holds a professional certification from the New York University in events marketing, and in Public Relations from the London College of Communication.<br /> (<a target="_blank" href="http://claudia.fortes@mci-group.com">claudia.fortes@mci-group.com</a>)</font></em></span></div> <div style="MARGIN: 0in 0in 0pt"><font size="1"><em>&nbsp; <hr /> </em></font></div> <div> <div id="ftn1"> <div style="MARGIN: 0in 0in 0pt"><a title="" name="_ftn1" href="#_ftnref1"><span style="FONT-SIZE: 10pt"><span><span><span style="FONT-SIZE: 10pt"><font size="1"><em>[1]</em></font></span></span></span></span></a><font size="1"><em><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt">For more information: </span></strong><span style="FONT-SIZE: 8pt"><a href="http://news.bbc.co.uk/2/hi/technology/7196803.stm">http://news.bbc.co.uk/2/hi/technology/7196803.stm</a></span></em></font></div> </div> <div id="ftn2"> <div style="MARGIN: 0in 0in 0pt"><a title="" name="_ftn2" href="#_ftnref2"><span><span><span><span style="FONT-SIZE: 10pt"><font size="1"><em>[2]</em></font></span></span></span></span></a><font size="1"><em><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt">Directive 95/46/EC (of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data; reference: </span></strong><strong><span style="FONT-WEIGHT: normal">31995L0046</span></strong></em></font></div> </div> <div id="ftn3"> <div style="MARGIN: 0in 0in 0pt"><strong><a title="" name="_ftn3" href="#_ftnref3"><span style="FONT-WEIGHT: normal; FONT-SIZE: 10pt"><span><span><span style="FONT-SIZE: 10pt"><font size="1"><em>[3]</em></font></span></span></span></span></a><font size="1"><em> <span style="FONT-SIZE: 8pt"><a href="http://edps.europa.eu/EDPSWEB/edps/lang/en/pid/1"><span style="FONT-WEIGHT: normal">http://edps.europa.eu/EDPSWEB/edps/lang/en/pid/1</span></a></span></em></font></strong></div> </div> <div id="ftn4"> <div style="MARGIN: 0in 0in 0pt"><a title="" name="_ftn4" href="#_ftnref4"><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt"><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt"><font size="1"><em>[4]</em></font></span></strong></span></strong></a><font size="1"><em><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt">Consent does not apply to unaddressed flyers or letters, where there is no use of an individual&rsquo;s personal data</span></strong><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt">.</span></strong></em></font></div> </div> <div id="ftn5"> <div style="MARGIN: 0in 0in 0pt"><a title="" name="_ftn5" href="#_ftnref5"><span><span><span><span style="FONT-SIZE: 10pt"><font size="1"><em>[5]</em></font></span></span></span></span></a><strong><span style="FONT-WEIGHT: normal; FONT-SIZE: 8pt"><font size="1"><em>The European Union member states plus Norway, Iceland and Liechtenstein</em></font></span></strong></div> </div> </div> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-04-07 05:26:26.0 2009-04-07 05:26:26.0 1
5 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-26 04:43:50.0 Volume 25 - March 2009 3964 3964 1 [empty string] Are you one of many who is still asking “What is Web 2.0?” and how will it benefit your Association? [empty string] 1 [empty string] [empty string] 50 239 [empty string] <div style="MARGIN: 0in 0in 10pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 10pt">Still wondering what the term &lsquo;Web 2.0&rsquo; really means?&nbsp;<br /> <br /> <strong>by Shocklogic</strong></span></div> <div style="MARGIN: 0in 0in 10pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 10pt">In layman terms, Web 2.0 is defined by Wikipedia as <em>&ldquo;a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs&rdquo;</em></span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">Since the late nineties many societies and associations have gradually migrated their management of membership, registration and abstract databases from Excel spreadsheets and other similar tools to fully integrated on-line technologies as they realised the role the internet in managing their Associations and events. Comprehensive database management is still the core requirement of most Associations, with the need for a central database to manage all day to day tasks such as membership subscriptions, renewals and event registration, the most fundamental of needs. However, many Associations have now moved on from this core requirement, recognising the need to provide integrated web based tools allowing members, delegates, speakers etc to manage their relationship with the Association in a secure online environment. This has intern automated many processes and reduced the amount of paperwork and administrative tasks Association secretariats undertake today. </span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">So you have centralised your database, purchased and implemented the latest online technology that you were promised will do everything for you apart from make the coffee. Just when you thought you had caught up with the pack, along comes the web 2.0 buzz and your members and delegates are already asking for more! Facebook, LinkedIn, YouTube and Twitter are just a few of the many tools currently causing the explosion of the web 2.0 buzzword. Such tools have many advantages but how do you decipher all of the information that is available in order to create a solution that is truly beneficial to your Association on a day to day basis? </span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">We are now finding that Association and Event Managers are using their websites and online tools to allow members and delegates to interact with the site and with each other. When you next research new online tools, ask some simple questions such as &lsquo;do you have an online event message board?&rsquo;, &lsquo;can I add a blog within the members zone&rsquo;? Similarly we are also seeing event websites including interactive areas for delegate forums and podcasts, again adding an element of interaction between the visitor and the website. </span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">Functions such as these start to create an interactive experience for visitors to your site and as a result your members and delegates will visit the site more frequently and gain more from the entire experience...CONGRATULATIONS you are now &lsquo;web 2.0 enabled!&rsquo;. </span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">Confused? Don&rsquo;t be, there is a vast range of information available about web 2.0 and online technologies that could improve your day to day operations, whilst also providing an improved service to your members and delegates. However, the most important thing to consider is where your Association is today and what is the next step for you to improve technology within your organisation. The web 2.0 concept is well and truly here for everyone and by using just a small number of the tools available, you can keep your Association moving forward, whilst providing a new level of service to members and delegates alike. </span></div> <div style="MARGIN: 0in 0in 10pt"><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">Someone was discussing web 3.0 with me last week but that&rsquo;s another article all together...!<br /> <br /> <hr /> </span><em><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">About Shocklogic Global LTD</span></em></div> <div style="MARGIN: 0in 0in 10pt"><em><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">Founded by Managing Director John Martinez in 2001, Shocklogic staff have </span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">over 20 years experience supporting member based organisations and event managers. Shocklogic leads the way in providing Associations, Societies and event organisers with technology, software and hands-on solutions for organising and managing your members, contacts and events. </span></em></div> <div style="MARGIN: 0in 0in 10pt"><em><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%">For further information please visit </span><span style="FONT-SIZE: 11pt; LINE-HEIGHT: 115%"><a href="http://www.shocklogic.com/"><span style="FONT-SIZE: 10pt; COLOR: windowtext; LINE-HEIGHT: 115%">www.shocklogic.com</span></a></span><span style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%"> or contact </span><span style="FONT-SIZE: 11pt; LINE-HEIGHT: 115%"><a href="mailto:info@shocklogic.com"><span style="FONT-SIZE: 10pt; COLOR: windowtext; LINE-HEIGHT: 115%">info@shocklogic.com</span></a></span></em></div> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-03-27 08:49:12.0 2009-03-27 08:49:12.0 1
6 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-27 04:36:36.0 Volume 25 - March 2009 3964 3964 1 [empty string] On the Road and Online: What’s your best solution for staying connected while on the road? [empty string] 1 [empty string] [empty string] 55 244 [empty string] <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"><strong>by Corbin Ball<br /> </strong><br /> Meeting professionals tend to be road warriors. We are often running or attending meetings away from our office. Consequently, we are challenged to hone our business travel skills &ndash; especially in terms of staying connected with our clients, staff, family and significant others while on the road. This article will touch on several ways to improve this connectivity.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">The nature of things today is our clients and staff expect a quick response to questions even when we are traveling.&ndash; a nanosecond would be just fine thank you very much. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">A key step toward good connectivity while traveling is to get a good smart phone allowing you to read and respond to email, to manage text massages, to view web sites, and, oh yes &ndash; you can even make phone calls with these things. There are many flavors out there, Blackberries, Treos, Iphones, Moto Q, and more. The ability to integrate with Outlook contacts, calendar, tasks and email can be very helpful.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Many mobile phones these days have broadband, the ability to connect to the internet with faster than dialup speeds. My Treo 750 is EV-DO capable. EV-DO nonsensically stands for Evolution Data Optimized (in Europe and the rest of the world is 3G or Edge) &ndash; but what it means is that you can access the internet at speeds several times faster than phone dialup. I can plug my phone to my computer and it acts as a digital modem. It&rsquo;s not blazingly fast but certainly fast enough to check email.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Alternatively, If you are lugging around your notebook computer, you can use an EVDO card that plugs into the side slot in your computer, bypassing the phone entirely and log onto the internet everywhere there is cell phone signal capable of handling this &ndash; which is nearly every urban area in north America. Pricing for data plans start at about US$29/month. Similar networks are available internationally with data speeds expected to continually increase over time.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Another means of internet connectivity is <a target="new" href="http://en.wikipedia.org/wiki/Wi-Fi"><font color="#0000ff" size="2">Wi-Fi</font></a> &ndash; short for Wireless Fidelity. Nearly every notebook computer built since 2003 is Wi-Fi enabled, meaning that it can receive high-speed internet access via radio waves. Several airports and most mid-price hotels and even some cities are offering Wi-Fi access for free. Others will charge you by the hour or month, but it is a great way of accessing the internet usually with good connection speeds. It is also very much a global standard. Recent trips I have taken in Vietnam and the Baltic States were like traveling in a giant Wi-Fi hot spot &ndash; nearly everywhere I opened up my computer I could access the internet at good connection speeds for free. This will become increasingly so everywhere.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Next year we will likely receive another option called <a target="new" href="http://en.wikipedia.org/wiki/WiMAX"><font color="#0000ff" size="2">WiMax</font></a> &ndash; it is similar to Wi-Fi but with much broader coverage (miles instead of meters) &ndash; so mobile phone and notebook connectivity to the internet will continue to improve as the years go by.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Also helpful on the road is the ability to access your office desktop computer using a standard web browser. When you log in, the web browser will all allow you to see exactly the screen on your desktop computer at work.&nbsp;There are lots of reasons why you might want to do this -- to email yourself a file on your hard drive; to be able to view documents that your smart phone can&rsquo;t open, or even to check out your office web cam to see if you cat or dog is doing fine. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">There are a few software services that will allow you to do this for you. The first and most common program around is GoToMyPc (<a target="new" href="http://www.gotomypc.com/"><font color="#0000ff" size="2">www.gotomypc.com</font></a>) &ndash; a remote desktop viewing service costing under $20/month.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">However, another service, LogMeIn.com (<a target="new" href="http://www.logmein.com/"><font color="#0000ff" size="2">www.logmein.com</font></a>), does this for free! I have been using Logmein to remotely access my office desktop computer for nearly two years and it works great.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Speaking of free web software tools, one that I use regularly (especially when I call or travel overseas) is Skype (<a target="new" href="http://www.skype.com/"><font color="#0000ff" size="2">www.skype.com</font></a>). &nbsp;This is a VoIP (Voice over the Internet) software program that can be downloaded to your computer turning you computer into a phone. As long as you have broad band connectivity, you can talk to another person who has downloaded the program on their computer on an unlimited basis for free. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">However, the feature that I use most frequently is Skype Out. With this, you can use your computer to dial any number in the world at a fraction of international calling rates &ndash; typically at 2 cents/minute. You have to prepay with a credit card to use SkypeOut. I prepaid US$10 and have made at least 100 short international calls using Skype and I still haven&rsquo;t used up this credit yet. Traveling overseas with my notebook computer, I simply get a Wi-Fi broadband connection, review through my email to listen to the attached voice messages, and use SkypeOut to call people back when the time zone is correct. </span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">One tip about using Skype, bring along your headphones rather than using the speakers in your notebook computer. This will eliminate an echo the person you are calling would normally hear if speakers are used.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">One final tip that I have found helpful when on the road. I normally do not forward my calls to my mobile phone while traveling as typically, I am in the air, in meetings or speaking to a group and can&rsquo;t answer them anyway. Instead, I use a VoIP phone service for my office &ndash; a service offered by many cable and some phone companies. One of common VoIP options available is that you can have your phone messages delivered via email as an attached audio file. You then can simply check your email, listen to the attached voice files, and respond accordingly. When I am overseas, I will Skype the callers back at a time when they are awake.</span></div> <div style="MARGIN: 0in 0in 0pt">&nbsp;</div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">So these are some of the tools to stay connected while on the road. I will leave you with one caution, however. As important as staying connected while on the road is, I submit that the most important part of using technology wisely, is to learn when to turn off the switch. We all need down time and we need a break from the ongoing demands we receive. We will need to individually decide what this limit is &ndash; when you want to be connected, using the above tools now you can. <br /> <hr /> <span style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><em><font color="#000000"><font face="Verdana"><strong>Corbin Ball, CMP, CSP</strong> is a professional speaker and consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site: </font></font></em><a title="http://www.corbinball.com/ blocked::http://www.corbinball.com/" href="http://www.corbinball.com/"><em><font face="Verdana" color="#000000">www.corbinball.com</font></em></a><em><font face="Verdana" color="#000000">.<br /> </font></em></span></span></div> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-04-07 05:20:58.0 2009-04-07 05:20:58.0 1
7 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-04-06 06:52:16.0 Volume 25 - March 2009 3964 3964 1 [empty string] ASAE/Center for Association Leadership [empty string] 1 [empty string] [empty string] 60 248 [empty string] <font face="Verdana">ICCA is working with the American Society for Association Executives and their prestigious educational foundation, the Center for Association Leadership (CAL), to make this and other related documents available to their extensive association community.&nbsp;CAL has a vast, wide-ranging&nbsp;library of educational&nbsp;materials&nbsp;that are designed&nbsp;for associations, and we strongly encourage all international association executives&nbsp;to find out more about this incredibly useful resource: <a target="_blank" href="http://www.asaecenter.org">www.asaecenter.org</a></font> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-04-06 06:54:03.0 2009-04-06 06:54:03.0 1
8 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-04-06 10:27:18.0 Volume 25 - March 2009 3964 3964 1 [empty string] ASAE/CAL: Associations Across the Atlantic [empty string] 1 [empty string] [empty string] 62 249 [empty string] <span class="pubsubheader1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">Is there a world of difference between <st1:country-region w:st="on">U.S.</st1:country-region> associations and their counterparts in <st1:place w:st="on">Europe</st1:place>, or are we more alike than we are different? You may be surprised.</font></span></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><br /> <font face="Verdana"><strong><span style="FONT-FAMILY: Arial">By:</span></strong> <em><span style="FONT-FAMILY: Arial">Peter Rush and Alfons Westgeest</span></em> <br /> <br /> </font></span><span class="pubabstractdetail1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">Learn how EU and <st1:country-region w:st="on"><st1:place w:st="on">U.S.</st1:place></st1:country-region> associations are different-and, in some cases, very much the same.</font></span></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">&nbsp;<br /> <br /> </font> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">For years now, associations in the United States have been exploring the possibility of expanding their operations internationally, whether that entails holding a meeting outside of the United States, opening offices abroad, or just encouraging international members to join the U.S.-based association.&nbsp;<br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">But when you're looking to grow abroad, it's important to remember that the United States isn't the only country with associations. Europe in particular has its own association sector with its own practices and traditions, all of which can be very different from what an American association professional is used to.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font face="Verdana" size="4"><span style="FONT-SIZE: 10pt; COLOR: #333333">Industry Representation</span></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">According to Thomson Gale, the United States is home to more than 123,000 national, regional, and local trade associations and professional societies (a number that does not encompass philanthropic or charitable organizations).<br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The numbers are smaller in the European Union, where slightly more than 12,000 EU-level associations are found. The many national-level associations within EU member states bring the total number to more than 100,000. Within the United States, associations range in size and scope but may be broken down to represent even the narrowest of niches. In Europe, however, associations tend to operate on a smaller scale and with a broader business sector focus. Because the EU-level association is a relatively young phenomenon, you will find more niche associations operating solely on a national level.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In addition, many European-based firms are only active in one or two EU member states, meaning they often don't see the need to directly join an EU-level association. Instead, smaller companies tend to join a national association specific to their industry. As a consequence, the European association landscape is less concentrated than in the United States and features layers of national and EU-level associations.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The level of concentration, integration, or consolidation in the association landscape varies significantly between sectors, or even within a sector. For example, there are few global manufacturing companies that specialize in car and ship paint, but hundreds of firms produce decorative paint, and European associations in those sectors are affected accordingly.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In a number of cases, different levels of membership have been created and hybrid organizations formed that include both multiple national associations and direct corporate membership. The European Manufacturers of Expanded Polystyrene is one such example, encompassing more than 20 different national associations related to construction and packaging. In addition to the federative structure, the association also has direct corporate membership.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font face="Verdana" size="4"><span style="FONT-SIZE: 10pt; COLOR: #333333">Regulatory and Legislative Variations</span></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">U.S.</font></span><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana"> associations often work with Congress, regulatory agencies, and health and scientific organizations to represent member interests. In the European Union, there is less of a distinction between legislative and regulatory affairs than in the United States. Also, lobbying techniques employed by European association professionals often differ from those of their American counterparts. On an EU level, influence is not determined by how many postcards or emails are sent to a lawmaker but rather by how an industry's facts, statistics, and proposals can improve draft legislation and boost an official's image.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">While legislative lobbying has been around longer in the United States, association professionals say it has taken on a highly increased importance in the EU political realm. The main reason is because the European Union initiates, decides, or recommends the vast majority of all legislative or regulatory changes in most sectors or professions.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The EU level is not the only one worth watching, however. Although 80 percent of national legislation in Europe is decided on the EU level, member states still have the ability to add their own &quot;national flavor.&quot; The national link is very important in the early decision-making process of any lobbying strategy. At the same time, while the American political landscape tends to be more polarized and adversarial, Brussels politics draws on a wider array of parties and specific national issues that are often deeply rooted in countries' governance cultures.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">European legislative initiatives always involve three different entities: the European Commission, which writes the proposal; the Council, which represents the different national governments; and finally, the European Parliament (EP). The EP's power, which has increased following recent reforms of the EU Treaties, ranges from an advisory role to a full fledged co-decision maker. Members are directly elected by the European citizens. There are now 27 member states, each featuring multiple political parties. EU-level groups are then formed out of convenience, such as the Liberals, Socialists, Christian Democrats, and Greens, but they are not true EU-level parties.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">With all of that in mind, associations must strive to please many stakeholders, national interests, and political factions. An effective association government affairs staff must be multilingual, culturally sensitive, and diplomatic as well as skilled in alliance building to play an important role in the representation of an industry sector. Why is alliance building so critical? In all EU institutions, the decision makers prefer to meet with an association rather than with many individual members. In that respect, a powerful tool in any lobbying strategy is to form an alliance with other associations, a type of coalition-building program, which allows the decision makers to meet with even fewer groups while gaining information on a broad sector of stakeholders.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font face="Verdana" size="4"><span style="FONT-SIZE: 10pt; COLOR: #333333">Meetings Management Disparities</span></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">When members of the European Portable Battery Association meet, they often gather within the walls of Kellen Europe's Brussels office, rather than at an offsite hotel or meeting facility. And while a nice dinner may be organized before or after the meeting, the event is definitely one of the fly-in-and-fly-out variety.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">While not all EU-level associations operate this way, meeting planning across the Atlantic tends to involve less fanfare than similar events in the United States. Hence, there are fewer dedicated meeting planners employed by EU-level associations. This is due to several reasons, the most important being the smaller size and budget constraints of the typical European association, especially when compared to some of the large national associations elsewhere in the European Union. An EU organization with 14 members, for example, may not have the financial wherewithal to organize an event featuring speakers, dinners, and golf matches. Instead of social opportunities, EU-level trade association meetings focus on business affairs, while destinations are chosen based on climate and accessibility. Cities such as Vienna, Barcelona, Paris, Berlin, Budapest, Prague, Copenhagen, and Lisbon frequently top the meeting destination list.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In contrast, national associations in larger European countries tend to have more members, many hailing from smaller and mid-size companies and universities, as well as the ability to generate more nondues income. They often allow more time for socializing and leisure activities at their meetings and are more likely to include meetings specialists among their staff to provide the required services.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In the United States, meetings, exhibitions, and tradeshows are often the largest nondues revenue generator for an association. In Europe, however, very large tradeshows tend to be owned by a nonassociation organizer.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font face="Verdana" size="4"><span style="FONT-SIZE: 10pt; COLOR: #333333">Different Boards</span></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The typical European association board consists of four to eight members. In general, the board of a European association is not involved in the daily operations of the association; board members focus their attention on deciding the overall direction of the organization. The content work is then delegated to working groups consisting of volunteers and national staff with the support of the EU-level paid staff. (This is also called a secretariat, with the secretary general acting as the EU version of America's executive director.) Working groups physically meet only a few times each year, conducting the bulk of their work through email. It's also worth noting that while directors and officers insurance exists, there is less liability risk in Europe's legislative and court systems.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Compare that with the United States, where a larger board averages about 17 members. The typical American executive committee includes around five to seven members. The board of directors serves as the governing body and policy makers of the association, while employees are responsible for executing day-to-day management and operations. Although the board may then delegate some authority to various committees, it is still legally responsible for any action taken by those persons. This means the board tends to meet on a regular basis in order to act by consensus and reduce potential liabilities.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font size="4"><font face="Verdana"><span style="FONT-SIZE: 10pt; COLOR: #333333">Mission</span><span style="FONT-SIZE: 10pt; COLOR: #333333"> Contrasts</span></font></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Associations, regardless of their location, are committed to serving member needs. But the activities of individual associations often differ in Europe and the United States based on divergent membership values and philosophies.<br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">U.S.</font></span><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana"> professional associations, for example, rely on networking and education. While an appropriate dues structure and legislative affairs play a key role, benefits and services are often based on how much members can learn and what social opportunities are offered.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In EU-level associations, however, networking plays a significantly smaller role in membership renewal. Instead, association missions have a strictly EU business-oriented focus. In addition, major restrictions may be placed on what the EU association does, in order to leave national associations of the EU-level federation sufficient leeway and value to succeed. Indeed, EU regulatory affairs content is considered a key added value for EU-level associations.<br /> <br /> </font></span></div> <div style="MARGIN: auto 0in"><strong><font face="Verdana" size="4"><span style="FONT-SIZE: 10pt; COLOR: #333333">The Association Profession</span></font></strong></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In Europe, the association and its management profession goes back centuries, much like guilds. But the profession is less visible or recognized than in the United States. While ASAE &amp; The Center have 23,000 members, the European Society of Association Executives has a membership of 200. However, new courses and training programs are now emerging in Europe, especially in the larger EU member states. Meeting planners, accountants, lawyers, and public relations and marketing professionals, for example, are joining association staffs, just like in the United States.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Association management companies, while present for decades in the United Kingdom, Netherlands, and Switzerland, now represent and manage a number of European chapters, including U.S.-based associations desiring a presence in Europe.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Conversely, there are few EU associations with a U.S. office. However, U.S. and EU associations are on equal ground when it comes to investigating ways to deliver services via representative offices in China, the Middle East, India, and Southeast Asia.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Despite these differences, it's clear that globalization is affecting the way associations across the world conduct business. In an increasingly wired world, an international perspective is becoming the norm, and once drastically different national philosophies are starting to soften.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><em><span style="FONT-SIZE: 10pt; COLOR: #333333"><a href="http://www.asaecenter.org/Directories/PersonDetail2.cfm?ID=107740"><font face="Verdana" color="#003e8b">Peter Rush</font></a><font face="Verdana"> is chairman and CEO of Kellen Company in New York City. </font><a href="http://www.asaecenter.org/Directories/PersonDetail2.cfm?ID=122296"><font face="Verdana" color="#003e8b">Alfons Westgeest</font></a><font face="Verdana"> is group vice president of Kellen Company and managing partner of Kellen Europe in Brussels, Belgium. Emails: </font><a href="mailto:prush@kellencompany.com"><font face="Verdana" color="#003e8b">prush@kellencompany.com</font></a><font face="Verdana">, </font><a href="mailto:awestgeest@kelleneurope.com"><font face="Verdana" color="#003e8b">awestgeest@kelleneurope.com</font></a><br /> <br /> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'"><font face="Verdana">Reprinted with permission, copyright August 2008, ASAE &amp; The Center, Washington, DC.</font></span></span></em></div> </span> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-06-03 04:00:48.0 2009-06-03 04:00:48.0 1
9 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-04-06 10:33:02.0 Volume 25 - March 2009 3964 3964 1 [empty string] ASAE/CAL: The Perils of Strategic Planning [empty string] 1 [empty string] [empty string] 64 250 [empty string] <span class="pubsubheader1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">In a word, strategic planning stinks. Oh, it might do some good for some people, but all in all, the idea should be scrapped in favor of business practices that embrace flexibility.</font></span></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><br /> <font face="Verdana"><strong><span style="FONT-FAMILY: Arial">By:</span></strong> <em><span style="FONT-FAMILY: Arial">James F. Hollan, CAE</span></em> <br /> <br /> </font></span><span class="pubabstractdetail1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">A CEO makes his case against the strategic planning song and dance.</font></span></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA"><font face="Verdana">&nbsp;<br /> <br /> </font> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Most strategic plans don't work. They involve too much paper, too much time, too many nodding heads, and far too many poorly informed so-called experts. I know that many association CEOs believe the same, but we exist in an environment where it is anathema to even question the validity of the strategic planning process. You might just as well stand up at the next board meeting and suggest everyone strip down to his or her underwear as question the usefulness of the strategic plan you have in place.&nbsp;<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">It's all right to discuss ways to improve the plan or actualize the plan or even modify the plan. You can certainly pay consultants or facilitators to help set up a strategic plan or improve the one you already have in place, but the nonprofit sector currently has little room for questioning the usefulness of the strategic planning process itself. It's time to challenge that reality.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">I've been in senior-level management long enough to remember when W. Edwards Deming's Total Quality Management was supposed to be the answer to all of our management and planning problems. I've spent countless hours listening to supposed experts walk various teams through expensive training programs with little to show for it at the end of the day. I remember other experts singing the praises of Management by Results as still others told us that Management by Objectives was the true path to enlightenment. Each new system was touted as the unassailable answer, and woe be the executive who dared to question the process, since one core dynamic built into each system is the dictate that those who question the system are the enemy. It was a frustrating time for workers on the lower rungs of the leadership ladder who questioned the process, which led management to think they were not team players. Sadly, this kind of shortsighted thinking is still common in our industry.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Not too long ago, I sat in on a strategic planning session with a facilitator who, for $5,000 a day, led a board through the strategic planning process. In his approach, he used Texas Instruments as a business model for the process, giving the impression that it was a success story. At no time did the facilitator mention that Texas Instruments later abandoned this system after a long series of marketing disasters. At no time did the facilitator mention that the system he was recommending had been described by a senior executive at Texas Instruments as a paperwork mill that made it absolutely impossible to respond to anything that moves quickly.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">What worries me most is that so many in the nonprofit sector assume that strategic planning is the way to plan. There is a presumption of quality and effectiveness to strategic planning that is simply not justified by results. Many others have logically and creatively debunked the notion that strategic planning is an essential function.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Henry Mintzberg's brilliant study, <em><a href="http://books.google.com/books?id=TugplxDii8MC"><font color="#003e8b">The Rise and Fall of Strategic Planning</font></a>,</em> is the place to start if you want to liberate your thinking. This classic and compelling work traces the rise of strategic planning from the early 1960s through its heydays in the 1970s and 1980s. It also outlines the reasons behind the demise of strategic planning in the 1990s. Mintzberg fundamentally takes the process apart and offers compelling arguments that strategic planning discourages change, narrows a company's vision, limits flexibility, and is in fact oxymoronic. The system fails more often than not because strategy is about synthesis and planning is about analysis. Even more unsettling, he points out, is the &quot;assumption of detachment&quot; that separates strategy from operations to the detriment of the organization.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Now the real irony is that Mintzberg is also a past president of the Strategic Management Society. The book ultimately condemns the strategic planning process as one that doesn't work anymore, and it warns that the process can be downright dangerous. My favorite quote in the book comes from his collaborator, J. Brian Quinn of Dartmouth, who said, &quot;A good deal of the corporate planning I have observed is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. Moreover, it seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather.&quot;<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Larry Bossidy, retired chairman and CEO of Honeywell International, and Ram Charan from Harvard Business School point out that it is time to radically change the way we think about business. In <em><a href="http://books.google.com/books?id=vOh_AAAACAAJ"><font color="#003e8b">Execution: The Discipline of Getting Things Done</font></a></em>, they say the following about strategy: &quot;Strategy? So much thinking has gone into strategy that it's no longer an intellectual challenge. You can rent any strategy you want from a consulting firm.&quot; In their follow-up book, <em><a href="http://books.google.com/books?id=v3YOAAAACAAJ"><font color="#003e8b">Confronting Reality</font></a></em>, they argue that the methodologies used to plan the future of business have steadily drifted away from reality, and they point out that &quot;the strategic plans of most companies don't work.&quot; They didn't say some. They said most.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">From his classic <em><a href="http://books.google.com/books?id=29KNHWuykHMC"><font color="#003e8b">In Search of Excellence</font></a></em> back in 1982 through major works like <em><a href="http://books.google.com/books?id=UpEyBZ97L00C"><font color="#003e8b">Liberation Management</font></a>&nbsp;</em> and<em><a href="http://books.google.com/books?id=9ioNAAAACAAJ"><font color="#003e8b">The Circle of Innovation</font></a></em>, Tom Peters is certainly one of the most influential business thinkers of our age. In his recent <em><a href="http://books.google.com/books?id=b2WwAAAACAAJ"><font color="#003e8b">Re-Imagine: Business Excellence in a Disruptive Age</font></a>,</em> Peters sets out his new philosophy in which he states it is the foremost task&mdash;and responsibility&mdash;of our generation of leaders to reimagine the entire business process. To that end, it is necessary to break away from that which does not work if we are to free up time to move forward. When it comes to management, he states that one of the three &quot;Losing Bets&quot; of the 20th century was the &quot;Strategic Planning Bet,&quot; and he argues that we must reinvent the process of creating strategies by emphasizing informal learning and personal vision.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">It's also worthwhile to look at ASAE &amp; The Center for Association Leadership's <em><a href="http://www.asaecenter.org/Marketplace/BookstoreDetail.cfm?ItemNumber=19333"><font color="#003e8b">7 Measures of Success</font></a></em>, which applies Jim Collins' <em><a href="http://books.google.com/books?id=GAWzAAAACAAJ"><font color="#003e8b">Good to Great</font></a></em> methodology to associations. <em>7 Measures</em> notes that textbook strategic plans were most common not in the remarkable group of associations but in the less-successful comparison group of associations.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">It is now a digital world. The internet and affordable high-speed technology have radically reduced timelines and profoundly changed the way we need to operate and the way we need to plan. Just a few years ago Meg Whitman, CEO of eBay, held enterprise strategy meetings once or twice a year. Now they are needed several times a week. Tom Peters is a bit more succinct when he says, perhaps a bit tongue in cheek, &quot;You are lucky if you can write a five-week plan that makes any sense &hellip; yes &hellip; after five weeks.&quot; Speed and flexibility are essential to management success yet, time after time, I've found that the strategic plans in place at nonprofits, especially those in trouble, discourage both elements and are in fact inimical to success.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The job of association executives and board members should be to lead the organization. They must evaluate all that the organization does and examine how the organization does it. Planning is fundamental to success&mdash;always has been and always will be. However, it is naive and counterproductive to believe that strategic planning, as we know it, is the answer.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Are there great strategic plans out there? Yes. Do some strategic plans advance some associations? Yes. Is strategic planning necessary for association success? Absolutely not.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">I took over the leadership of one national association that had a tightly coordinated and fully orchestrated strategic plan in place thanks to a very expensive outside consultant and many, many hours of board participation. The directors were stunned when I informed them that they would run out of money and have to shut down in 18 to 24 months unless the association made some radical changes immediately. They spent so much time planning for the future with a lot of big audacious ideas that they failed to get the current work done to keep the association solvent. I've seen most nonprofits regularly waste valuable staff time on mountains of useless paperwork in order to justify that which should be obvious. Here is the crazy thing: When I work with an association in crisis and point out that the strategic plan is a waste of time and should be ignored, it is typical that they confess individually that they always thought it was a waste of time but they didn't want to rock the boat. It's time to rock the boat.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Flexibility and fluidity, not strategic plans, are the keys to success. Flexibility itself has become a science with its very own <em>Journal of Flexibility Management</em>; however, I am talking about the ability to respond quickly without moving through layers of committees for approval to adjust the plan. Here is a simple example of flexibility in the workplace:<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The planning committee for an annual meeting had agreed to test a jazz dinner cruise as a spousal event. The cruise boat held up to 325 people and the association would make a $7 profit on each ticket sold with no minimum commitment. When the cruise event sold out in two days, the meeting planner immediately asked permission to book an additional cruise boat. Permission required the approval of the planning committee, which met every other month. The planner received the go ahead almost two months later&mdash;just 10 days before the event. In the interim, 250 members trying to book the event were told to wait and see if another boat could be booked, their conference payments could not include the cost of the boat ride since it was in doubt, all had to be notified that the cruise was available when approved, and all were then charged for the extra event. A classic example of wasted staff time, extra bank charges for an additional charged event, and poor customer service. A flexible organization would have empowered the planner to make the needed addition or, at the very least, allowed the chief staff officer to decide. Members would be happy, staff time would be saved, and profits would increase. If the addition of another boat turned out to have a poor result with just a few more registrants, a great board in a flexible association would still say, &quot;That was a smart call.&quot;<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Here is a larger example:</font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">When I served as the vice president of a university our standard process for hiring senior-level staff required a vetting process that involved five interviews and six to 10 months. The process was labor intensive, highly repetitive, and written in stone. Our compensation package was excellent and typical of peer institutions, but it was common that half of the candidates moving into the late stages of interviews would inform us that they had accepted employment elsewhere. I will tell you that almost all of the candidates who accepted another position during the process were the top choices in each round of our interviews.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">The outcome of the university's strategic plan requiring input from so many teams is that we regularly lost our best candidates because of a cumbersome process. If you think it through all the way, you will realize we actually ended up hiring people who normally would have been our fourth or fifth choice. We lost our top candidates to institutions able to make a decision in a timely fashion.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">One of the very best plans I've ever seen in the nonprofit sector was just two pages. At the top of page one was a brief statement that basically said, &quot;We are doing a very good job and we believe that these three things will make this organization even better. We believe they are three things we can accomplish next year.&quot;<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Below that were three goals for the coming year with the names of staff and board members in charge of accomplishing those goals, a very rough timeline for each, and a goal number for success. The second page listed two additional goals for the following year with staff and board members assigned to each with the understanding that they were &quot;B&quot; list items. It would be nice to accomplish them but not mandatory. The plan could actually have been collected on one page, but they used two for graphic clarity. This national organization had an annual operating budget of more than $10 million, and it consistently received very high satisfaction ratings from its members.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">Far too many nonprofits have become process fat. When Tom Peters talks about reimagining the business process, he is not talking about the process from the 1950s or 1960s. He is talking about the way we do things today and the need to break away from practices that do not work. He also emphasizes that a successful process will emphasize informal learning and personal vision. If we are to lead successfully, the first step requires us to examine the basic tools we are using.<br /> <br /> </font></span></div> <div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333"><font face="Verdana">In other words, you can drive many nails for many years with the heel of a shoe, convincing yourself that the shoe is the very best way to drive a nail. You might even slap yourself on the back when you discover that loafers work much better than high heels. In some ways, it actually makes sense, up until the time someone introduces you to the hammer.</font></span></div> <div style="MARGIN: 0in 0in 0pt"><em><span style="FONT-SIZE: 10pt; COLOR: #333333"><a href="http://www.asaecenter.org/Directories/PersonDetail2.cfm?ID=650346"><font face="Verdana" color="#003e8b">James F. Hollan</font></a><font face="Verdana">, CAE, is president and CEO of GALA: Globalization and Localization Association. Email: </font><a href="mailto:jimhollan@comcast.net"><font face="Verdana" color="#003e8b">jimhollan@comcast.net</font></a><br /> <br /> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'"><font face="Verdana">Reprinted with permission, copyright August 2008, ASAE &amp; The Center, Washington, DC.</font></span></span></em></div> </span> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-06-03 04:01:08.0 2009-06-03 04:01:08.0 1
10 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] [empty string] [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-27 04:00:35.0 Volume 25 - March 2009 3964 3964 1 [empty string] ICCA Member advice clinic [empty string] 1 [empty string] [empty string] 70 241 [empty string] <font face="Verdana">Each edition of ICCA Intelligence highlights sources of expertise and provides educational information on a limited number of &quot;hot&quot; topics. If you have a burning question relating to your international event(s), please let us know and we will put you in touch with expert advice and may cover the subject in subsequent editions.<br /> </font><a class="sz" href="javascript:sendEmail(99);">&quot;I need advice&nbsp;- please help&quot;</a> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-03-27 04:19:06.0 2009-03-27 04:19:06.0 1
11 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-12-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-27 04:01:08.0 Volume 25 - March 2009 3964 3964 1 [empty string] New ICCA Members [empty string] 1 [empty string] [empty string] 80 242 [empty string] <font face="Verdana">These <a target="_blank" href="http://www.iccaworld.com/npps/story.cfm?ID=1823">new ICCA colleagues</a> have demonstrated their commitment to the international meetings industry by joining ICCA.</font> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-03-27 09:06:24.0 2009-03-27 09:06:24.0 1
12 [empty string] [empty string] [empty string] [empty string] [empty string] 0 [empty string] [empty string] [empty string] 2016-03-31 00:00:00.0 [empty string] http:// [empty string] [empty string] [empty string] 1 [empty string] [empty string] [empty string] 2009-03-27 04:02:33.0 Volume 25 - March 2009 3964 3964 1 [empty string] Where to meet ICCA Members [empty string] 1 [empty string] [empty string] 90 243 [empty string] <p><font face="Verdana">Are you looking for new and exciting destinations for your future congresses? Visiting a tradeshow is the most cost effective and time efficient way to gather all the information you need. You can make appointments or simply drop in at stands and discuss your requirements face to face.</font></p> <p><font face="Verdana">Most shows have a hosted buyer programme for which you can apply. If your application is accepted, you will be provided with free travel and accommodation. <br /> <br /> <strong>ICCA and its members will be represented at the upcoming trade shows listed below.<br /> </strong><a target="_blank" href="http://www.itcmchina.com/">IT&amp;CM China</a> - 15 - 17 April, Shanghai, China-P.R.<br /> <a target="_blank" href="http://www.iccaworld.com/dbs/aes2009">Association Expert Seminar</a> - 23 - 25 May, Frankfurt, Germany. <br /> <a target="_blank" href="http://www.imex-frankfurt.com/">IMEX 2009</a> - 26 - 28 May, Frankfurt, Germany.<br /> <a target="_blank" href="http://www.meetingplacemexico.com/">Meeting Place Mexico 2009</a> - 07 - 09 June, Puerto Vallarta, Mexico. <br /> <a target="_blank" href="http://cibtm.travel/">CIBTM 2009</a> - 08 - 10 September, Beijing, China-P.R.<br /> <a target="_blank" href="http://www.itcma.com.sg/">IT&amp;CMA and CTW</a> - 06 - 08 October Bangkok, Thailand.<br /> <a target="_blank" href="http://www.btc.it/">BTC 2009</a> - 05 - 06 November, Rome, Italy.<br /> <a target="_blank" href="http://www.eibtm.com/page.cfm/ID=1/trackLogID=153819_7F0FD6449B">EIBTM 2008</a> - 01 - 03 December, Barcelona, Spain.</font></p> [empty string] 0 [empty string] 1 1 2009-03-26 04:41:03.0 2009-04-06 06:51:06.0 2009-04-06 06:51:06.0 1
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Volume 25 - March 2009 - ICCA Resource, ICCA
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ICCA Resource

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Volume 25 - March 2009  
 

International association meetings: bidding and decision-making
Only a few places left for the Association Expert Seminar 2009
Strong Association presence expected at IMEX 2009
Best practices for privacy and data protection in direct marketing
Are you one of many who is still asking “What is Web 2.0?” and how will it benefit your Association?
On the Road and Online: What’s your best solution for staying connected while on the road?
ASAE/Center for Association Leadership
ASAE/CAL: Associations Across the Atlantic
ASAE/CAL: The Perils of Strategic Planning
ICCA Member advice clinic
New ICCA Members
Where to meet ICCA Members

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ICCA Resource
“Experts” as speakers – a cautionary tale
10 Commandments for User-Friendly Event Web Sites
10 irresistible networking techniques
10 irresistible networking techniques
10 Questions for Our Industry, or Maybe Just One?
10 steps to a killer meeting theme
10 Ways to Drive Registration through Your Web Site
10 Ways to Save Costs for Association Meetings
11 fees planners may face when using an outside AV company
11 tips for stating safe and healthy overseas
11 tricks for spending less on F&B
12 Drivers of Meeting Site Decisions
12 event marketing tactics to engage and excite millennials
15 questions for your event photographer
15 Traits You’ll Need To Land that Association Meeting Pro Job
16 ways to make your international events less risky and more effective
2 Essential Elements for an Emotionally Powerful Meeting
20 Reasons to Avoid the Internet When Searching for Professional Speakers
20 Reasons to Avoid the Internet When Searching for Professional Speakers
20 totally doable ideas for greener, kinder, better events
20 totally doable ideas for greener, kinder, better events
2015 Green Venue Report
26 Steps to Mobile App Adoption Success
28 Things to Check During a Ship Inspection
3 foolproof ways to collect event feedback
3 Smart Ways to Boost Registration
3 Things Planners Need to Know About Event Lighting
3 Things to know about Next-Gen Exhibitors
3 things to know about the next-gen exhibitors
3 Ways to “Block” Your Event Space
3 Ways to Avoid Budget Envy
3 Ways to Improve Your Meeting With Event Technology
3 ways to stay within your AV budget
3 Ways to Use AV to Create an Immersive Event
4 clauses you need to know
4 crisis management tips from the AV perspective
4 steps to a healthier meeting
4 Tips for Working With Event Photographers
4 ways to meet the event transportation challenge
4 ways to protect your meeting from spiritual faux pas
5 Awards Ceremony Secrets
5 easy ways to save money at your next conference
5 easy ways to save money on your next conference
5 facts planners need to know about attendees
5 global trends to apply at your next meeting
5 lessons to learn before buying event technology
5 myths about attendees that can wreck your meeting
5 Negotiating Tips to Get the Hotel Contract You Want
5 Negotiating Tips to Get the Hotel Contract You Want
5 steps to a great negotiation partnership
5 Steps to a More Connected Meeting Harnessing social media’s super power for better events
5 things about AV every meeting planner should know
5 Things that Stress Meeting Planners out
5 Ways to Make Your Meetings Matter
5 ways to turn panels from boring to brilliant
50 Ways to Save Money Planning Meetings
6 ideas for interesting extras that appeal
6 signs your conference may be in jeopardy
6 unorthodox approaches to engaging attendees
6 unorthodox approaches to engaging attendees
6 vital rules for social media success at meetings
6 ways to green your expo
7 steps to limit liquor liability
7 ways to be more mindful in your meetings
7 ways to drive registration and engage audiences
7 ways you can explode your meeting’s Instagram following
8 Takeaways for Planners from Omni Hotels
8 Ways to Combat Piracy at Your Meeting
9 ideas for a virtual meeting toolkit
9 Things that Make a Great Training Environment
9 Ways Meetings Affect Hotels: New Trends Report
9 Ways to Avoid Gifting Pitfalls
A Gallery of Great Event Ideas
A new gold: The transformative outcomes of business events
A VAT case study: What gets refunded and how
Add Some Local Flavor to Your Next Event—If You Dare
Africa moves up the meetings agenda, with continent hosting 10% of global meetings
Airbnb has “tremendous disruptive reach” claims association boss
Annual budgets and attendee numbers down, as measurement soars
App that Acts Like Yelp for those with Disabilities
ARE APPS WORTH IT
Are you committing these 7 deadly attendee sins?
Are you optimizing these top event planning tech tools?
Are you spending too much on Attendee Acquisition?
Are your meeting attendees safe in the air?
Are Your Travel Risk Management Protocols in Place?
Art in Meetings
Association launches research project to ‘transform meetings’
Associations outline how government restrictions on meetings are hurting science
Associations Study Widespread Benefits of Meetings and Events
Attorneys Go Head to Head on Hot Contract Issues
Audience engagement not yet fully understood by planners
AV contingency planning for a worldwide hybrid meeting
AV Tips to Save You Time and Tears On Site
Awesome Icebreakers: Help Your Attendees Warm Up
Awesome Icebreakers: Help Your Attendees Warm Up
Behind the Scenes of a Green Hotel
Beware: Disrupters are out to get your association’s meetings
Big List of Apps: 62 Apps Planners Love
Book Review: 167 Easy Inspirations for Greener Meetings
Brands and relationships: Don’t they matter anymore?
Budgeting for Global Events: 3 Essential Elements
Can the international events industry ever be sustainable
Case study: How one association reinvented its 90-year-old annual conference
Chefs' Surprising Secrets for Saving Money on F&B
Choose your energy, create your meeting
Collaboration “absolutely essential” says organiser prof
Compliance to cause planners most headaches, says report
Conference accuses Chicago of favouritism as it moves to Orlando
Conference networking makes attendees smarter
Conference Networking Must Be More Than Transactional
Connect Your Event and Customer Data to Measure ROI
Conscious meeting planning
Content Worth Sharing—and Other Reasons Events Go Viral
Corporate entertainment tips from a Pro
Corporate sector leads calls for Wi-Fi boost at events
Corporate Social Responsibility at Events: Keep Attendees Connected
Creativity in Planning Means Finding Time to Think
Crisis and Communication Planning for Global Meetings
Crisis in your meeting site: Do your carry on or cancel?
Curating Music: The Sounds of a Memorable Meetings
CWT predicts positive growth ahead
Cyber Security: A Real Risk for Meetings
Data security warning after conference breach
Debate to probe ‘bid issue’ of event food waste
Disrupting Medical Education, One Hack at a Time
Do your ideas stick?
Doctors Say Face-to-Face Meetings are the Right Prescription
Drones give events the flight stuff
Dubai announces plan to become global association hub
Engagement begins long before people arrive on the show floor
Enhance your conference offerings with Google+ Hangouts
E-RFPs: What needs fixing, the tool or the users?
European hotels on road to recovery
EUROPEAN MEETINGS INDUSTRY TO DO MORE WITH LESS IN 2015
European Restrictions on Paying for Physician Attendee Travel to Medical Meetings: Time to Think Loc
Event budgets failing to keep pace with cost increases
Event organisers need to make time for social media marketing
Event outsourcing is rare for associations, but that may be changing
Event spend up by 6 per cent says latest Bellwether report
Events still necessary in digital age, say comms experts
Exhibition industry growth stays strong through Q3
Exhibitions mean Business: To the Hill we go
Expect fewer freebies, meeting planners are warned
Face to face most popular with delegates, new research finds
FACE-TO-FACE MEETINGS REALLY MATTER, FACT
FCCI caste studies show the lasting benefits of business events
Fewer than half of event planners have “adequate” data security measures
Fight Room-Block Piracy with New CIC Tools
Five Simple Rules for Event Marketing
Food Restrictions In Events Increase
Forecasts and Outlooks: Global Growth, More Meetings in 2015
Forget the restaurants: Destinations sell their intellectual capital
Four Steps to ROE: Return on Attendee Experience
Free touchscreen for meeting info, branded selfies
Gallery: 14 Trends Shaping the Exhibition and Event Industry
GBTA launches new tool to assess travel risk programmes
Gen Z: Hard-Working, Savvy, …Younger Than Google
GENIECONNECT launches event attendee KPIs
Get me a speaker on innovation!
Glasgow reveals wider legacy of Phonetic Science conference
Global Economic Troubles and the Meetings Industry
GO MOBILE IN 2015
Government Meetings Still in Freefall
GPJ talks venue logistics at Cisco Live!
GSK rethinks incentive programmes after Chinese bribery scandal
HBAA predicts more smaller meetings and Airbnb growth
How Associations Can Attract Millennial Members
How do your meetings measure up?
HOW EVENT ORGANISERS CAN PROFIT FROM DATA DRIVEN DECISIONS
How Gamification Kept Attendees in Line at the International CES
How Medical Meetings Are Solving Big Issues With Hybrid Technology
How much speaker technology is enough?
How These 5 Elements Can Help Your Meetings Lead Change
How to avoid death by webinar?
How to create an event with a sense of style
How to electrify a castle and other unique venue AV challenges?
How to fix 10 unfair or unclear hotel contract clauses
How to make events more effective: Shut up and Dance
How to master Instagram for meetings
How to protect your meeting from cyber threats
How to protect your meeting from cyber threats
How to stop the productivity killers that plague virtual meetings
How to up your event marketing game
How to use AV to create a sense of place at your meeting
How to Win the Meeting Budget Battle
How to win the meeting room thermostat wars
How transient travelers are messing up meetings
How Twitter Going All Facebooky Could Affect Event Marketing
How your attendees’ lazy brains should guide meeting and incentive design
Human Trafficking: The Industry’s Most Misunderstood Issue
I have seen de future of E-mail Marketing and it is equal part cool and creepy
IAEE, PCMA and The Experience Institute Team Up on Comprehensive Study of the
ICCA AND LEEDS BECKETT DEVELOP TOOL FOR COMPARING INNOVATIVE CAPACITY
ICCA and MCI Win UNWTO Award
ICCA: 'International meetings vulnerable to extreme ideology'
IdeaXchange: Is Faster, Shorter, Better?
If a panel, a Q&A and a keynote speaker had a baby
If you mean business it’s time to get social
Imaging the attendee journey of the future
Improve Your Conference: Go Ethno
Improve your delegates ‘healthprint’ with World Obesity Federation’s Healthy Venues Award
Industry associations team up to address health and safety guidelines
IPCAA 5th Annual Seminar on Compliance 2016, Copenhagen 8–9 March 2016
Is it Illegal to Donate Food After an Event?
Is there no escape from the meeting planning mindset?
Is Your Meeting Scrooged?
January 2016
Less than half of planners are creative, research reveals
Listen – your venue is speaking to you
Long questions more popular with delegates, study finds
Make a noise – but make it work
Make your business vase for attending industry conferences
Making meetings count
March 2015
March 2016
May 2015
May 2016
Medical Melbourne: Why intellectual capital matters
Meeting Design II
Meeting lengths staying short as planners cut costs
Meeting Negotiation: When to Step Away from the Legalese
MeetingMatch, a New Tool for Business Networking, Launches
Meetings ambassadors worth £500m to Edinburgh
Meetings are due for disruption, say PCMA and Marriott
Meetings mean business: measurable data on meetings and events will be mandatory
Meetings mean vigilance
Meetings Needs project helps turn wheels of economy in Ghana
Meetings: The Best Decision a CEO Can Make
Melbourne ambassadors net $82m for regional economy
Millennial travelers hungry for bytes not bites
Millennials Make Meetings Better for All
Millennials twice as likely to extend business visits, research finds
Mission before margin? Or vice versa?
Mobile Apps at Meetings: It’s the Wild West!
Modernize your conference panels
More than half of planners ignorant of meetings programmes
Nature of event sponsorship “radically changing” say PCOs
Nature of sponsorship is radically changing, says group
Nestlé 'disappointed' after boycott terminates conference
New Data will help long, slow return of Government Meetings
New E-book: 75 tips for planners
New IATA Passenger Forecast Reveals Fast-Growing Markets of the Future
New ideas for meetings in 2016: Flatbread, FOMO, fresh air
New Lumi product to 'revolutionise' delegate tracking
New Research reveals what matters most to medical meeting managers
New social media toolkit for regional events
New Software Creates Quick and Easy Manifests for Ground Transfers
New survey to 'measure' events industry
No boring speakers for Generation Y, says Davidson
One company’s concession Wish List: Take a Peek!
Only You Can Protect Meetings
Onsite Data Analytics – A Goldmine for Meetings Improvement
Overcoming global AV meeting and event challenges
PCMA Convening Leaders: What You’ll Need to Know for Your 2025 Events
Pick like a Pro: International site selection success
Pimp up the mood in centres for Gen Y, says IACC research
Planning meetings abroad? Learn a bit of local language
Procurement more important than ever as UK hotel prices see double-digit growth
Put Managing Risk at the Top of the Business Events Agenda
QUICKMOBILE CONCERTO TOOL FOR PLANNERS TO TRACK SM
QuickMobile predicts the future
Ready to hire a content DJ?
Ready to see, taste and experience the best of New Europe? At Conventa you can do it all!
Real Conference Learning Means an Attendee’s Job Performance Will Improve
Research puts some science behind scientific meetings
Risk Management Runs the Gamut for Global Meetings
ROI, ROO, ROE – What do these terms really mean?
Room blocks “a thing of the past” as Airbnb bites
RoomFunding: A Kickstarter Model for Corporate Responsibility
Safety and reliability fears are Airbnb turnoffs, say planners
Safety trumps cost for business travel
Senior Executives prioritize meetings over tech
SGMP Warns of Housing Scam
Sharing economy and Generation Y to transform meetings industry
Show me the Data: Do you know your ROI stakeholders?
Singapore takes step towards cracking the Pharma Code
Sli.do and Prezi: Easy Meets Simple for Audience Engagement
Smart City – Biggest provider of US Convention Center Wi-Fi 0 caught blocking access
Smartphones: 40 percent of organisers would favour a ban
Software boss says meetings matter more than emails
SponsorMyEvent unveils new tools for planners
Sponsorship: From Uninspiring to Attendee Mattering
Stats to Justify Your Mobile App
Steal this: 9 Restaurant hacks for events
Stick-around strategies: How to keep attendees to the very end
Stop, thief! 3 ways to prevent theft at your next event
Strategic visioning takes your event to the next level
Sub-Saharan Africa: The Business Behind Associations
Suppliers in Middle East given lowdown on association bidding
Surrender To What’s Next: Co-Creating an Event Experience
Survey Points to Growth in Exhibit Space and Sponsorships
Survey reveals expectation gap between organisers and attendees
Sustainable meetings require commitment, not cash
Taking risks with meetings: Is different as good as better?
Talking Turkey: ICCA's Over-the-Top Tweets
Technology 'destroying trust in business' - but events can fix it
Technology trumps meetings design and education
The 10 worst association website mistakes – and how to fix them
The 18 Areas a Meeting Policy Must Cover
The Art of organising successful Q$A sessions and conferences
The benefits of breaking the rules
The best events engage all the senses
The Big List of What Matters to a Revenue Manager
The CME Exemption Is Dead: Long Live the CME Exemption
The Critical Role of Color at Meetings
The Evolution of Hybrid Meetings
The Internet of Things and its Impact on Tradeshows and Events
The key ingredient of any meeting: presentations
The limits of strategic meetings management
The magic words that will win your meeting negotiation
The Meeting Planner's Guide to Strategic Social Media Marketing
The meetings world has never seemed smaller
The meetings world has never seemed smaller
The Must-Have for event today is access. Here’s how to get it
The New Model for Destination Marketing Organizations
The new way to attract meetings is to focus on knowledge
The not-so-simple task of measuring meeting results
The other single best way to kill your organization’s event personalization efforts
The ROI of meeting design
The secret to successful meetings?
The Sense of Security – Risk Management and Meeting Design
The Traveler’s Tipping Guide
The Value Of Free Knowledge at Trade Shows
THREE TIPS FOR BREAKING DOWN THE LANGUAGE BARRIER AT YOUR EVENT
Time for “Tough Love” in the Meetings Business?
Time to Take a Survey of Your Survey
Too many meetings used for one-way communication
Top 4 AV Trends of the Year
Trends for 2016: sharing, sustainability and the knowledge economy
Trends in International Association Meetings from North America 2015 Surbey Report
U.S. Pharma Spend Transparency Trend Spreads to Europe
Uber wants to be your event transportation company
UK associations tighten purse strings as volume falls
Unions and Meetings: 5 Dos and Don’ts
Uniting to Move the Meetings Industry Forward
US hotels, congress centres warned over Wi-Fi blocking
Using micro-learning for conference innovation
USING TECHNOLOGY TO BRING MORE VALUE TO DELEGATES
VAT Basics: Let’s Run the Numbers!
Virtual to outpace face-to-face in coming year
Want Federal Government Employees to Attend Your Event? Invite Them to Eat Your Lunch.
Warning to Trade Show Producers: Be Kind to Your Exhibitors
What a massive user conference can teach any meeting
What does it take for femal #eventprofs to reach the top
What does the internet of things mean for meetings?
What is the value of DMCs
What Procurement Thinks: A Planner’s Guide
What Should an Event App Cost? How About Free?
What the rise of freelance economy might mean for meetings
What will events smell like in 2015?
What will Wi-Fi coalition standards mean for planner choices?
WHAT'S APP? MAKE SURE YOUR EVENT ISN'T A DATA RISK
What’s In and What’s Out for events: The List
What’s New at Sea for Meetings and Incentives
What’s the true value of certification?
When competition strikes, it’ time to join forces
When millennials meet
When terrorists strike
Whole Earth Calculator Gets Nod from the White House
Why “Big Data” is the wrong term
Why aren’t there more women speakers? You might be surprised
Why bother with a pre-meeting survey?
Why Companies Shun the ‘M’ Word
Why Design, Not Just Planning, Matters for All Meetings
Why event design matters
Why experiential is “changing the marketing landscape”
Why Half Your Attendees Never Ask a Question
Why meetings management policies are typically not mandated
Why pharma meal caps must be increased
Why revenue management is like a box of chocolates
Why travel managers are ‘consolidating’ meeting programmes
Why Use an Event App? It Depends Who You Ask
Why we need to flip our classrooms
Why you need to catch the audacity bug
Why your meeting should be like a horror movie – in the best possible way
Wi-Fi expert's communication call after Marriott fine
Winter storms and force majeure: A natural match
Your Conference’s Networking Dollar Value? Priceless
Your Meeting History is your Credit Score