Warning to Trade Show Producers: Be Kind to Your Exhibitors
What’s the key to trade show success? Recognize your “disrupters” and turn your attendees into fans. Those were the core messages from Greg Topalian, Reed Exhibitions’ senior vice president, who delivered a keynote address to the largest-ever audience at the Exhibition and Convention Executives Forum, organized by Lippman Connects, on May 29, at the JW Marriott in Washington, D.C.
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