What is the value of DMCs
Susanna Tocca, MD Portugal, of destination marketing company AIM, looks at the added value of destination management services
Destination management companies (DMCs) have been having a difficult time. This is mostly due to heavy competition in the industry not only among the DMCs, but also between DMCs, hotels and venues, all targeting the same market with the same rates.
Competition has become that hard that everyone wants to get the same client at the best possible price and commissioning for intermediating service is increasingly left out.
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