Annual budgets and attendee numbers down, as measurement soars
Declines in annual budget, attendance numbers and volume of events are forcing more event organisers than ever to measure return on investment (ROI).
According to this year’s British Meetings & Events Industry Survey (BMEIS), both corporate and association planners in the UK reported a decrease in annual budgets. For corporate planners, average budgets have fallen from an average of £214k to £202k, and £140k from £233k for association planners, while the volume of events has fallen by 25 per cent and 40 per cent respectively.
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