The 10 worst association website mistakes – and how to fix them
Delivering the keynote address a few years ago at an Annual Users Group meeting of TMA Resources, maker of association management software, usability expert Amy Schade, director, Nielsen Norman Group, told attendees she’d visited all of their websites in preparation for her talk, a review of the 10 biggest mistakes nonprofit organizations make in designing sites. (She kept her promise not to name names.)
“Nobody’s intention is to have a poorly designed website,” she said. “The crux of the problem is that you and your colleagues use the same information and the same lingo, and everything on your site makes perfect sense to you. But your users have a totally different mindset. You must engage with your users and do user testing.”
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