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Great Minds Collide in Melbourne at the ICCA Asia Pacific Chapter Business Workshop 2019

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It’s a wrap again - the 11th edition of the ICCA Asia Pacific Chapter Business Workshop recently concluded with a full-house in Melbourne, Australia! Organised by the ICCA Asia Pacific Chapter and hosted by Melbourne Convention Bureau (MCB) the workshop held at Melbourne Convention and Exhibition Centre (MCEC) saw the participation of 38 delegates from 8 countries and territories in the Asia Pacific region, out of which 16 of them are prominent association leaders organising international and regional association meetings across various fields, ranging from linguistic to animal sciences. This elite community of great minds gathered under one roof with 18 ICCA Asia-Pac members, establishing yet another thriving connection between association community and meeting suppliers. 


Julia Swanson, Acting Chief Executive Officer of Melbourne Convention Bureau wrapped up the event commenting, “We have thoroughly enjoyed working with ICCA on the 2019 ICCA Asia Pacific Chapter Business Workshop and hosting the event in Melbourne. The connections forged over the three days with ICCA members and International Associations, coupled with the oportunity to showcase Melbourne’s capacity to deliver successful business events, have made this workshop incredibly valuable for us.”


ICCA Asia Pacific Chapter Business Workshop serves as a platform for Asia Pacific members to not only showcase their unique destinations but also in bridging their industry expertise and knowledge with the associations. By understanding the association’s needs, the focus is no longer only in winning bids and providing support but what is more important is building a congenial business relationship and understanding the legacy and impact a conference can last in a destination.  Understanding how conferences can make a lasting difference to the local communities and how this influences the societal progress is equally crucial to every destination. 


The three-day workshop featured intensive networking opportunities while at the same time allowing ICCA members and association leaders sit down for a face-to-face discussion on possible future collaborations via a 15-minute “speed dating” business sessions. 


A Highlight of the Workshop was Prof. Julie Bernhardt from The Florey Institute of Neuroscience and Mental Health walking the delegates through the world-renowned Melbourne Biomedical Precinct . Melbourne Biomedical Precinct is Australia’s, and one of the world’s, leading biomedical precincts, delivering outstanding patient care, cutting edge research & discoveries, training to some of the country’s brightest minds, as well as economic value to Victoria. The site inspection showcased the Precinct’s research facilities and latest technologies, the tour ended with an interactive panel discussion entitled “Power of Precincts” at the University House .


A great line-up of panelist, Prof. Julie Bernhardt, Dr. Greg Adamson (University of Melbourne), Prof. Frank Dunshea (Australian Academy of Science) and Mr. Marko Sanovic (Melbourne Convention Bureau) shared insights on the role of the precincts in developing collaboration, growing the city’s research credentials, and amplifying international business events. 


Regional director Asia Pacific, Noor Ahmad Hamid thanked Team Melbourne for their wonderful hospitality and impeccable organization of the Workshop. “No doubt Team Melbourne has staged one of the best and meaningful workshops since its inception in 2005. Well done for this achievement! The workshop provides a link for building business connection with participating international associations. This is not the end but only a beginning of a new journey between ICCA, ICCA Members and International Associations to work and collaborate further”, he said.

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