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ICCA brings great content and collaborations at AIME 2020

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ICCA brings great content and collaborations at AIME 2020

22 March 2020: The Asia Pacific Incentives and Meetings Events (AIME), owned by Melbourne Convention Bureau and organised by Talk 2 Media and Events, was successfully held from 17 – 19 February at the Melbourne Convention and Exhibition Centre (MCEC)

In conjunction with Mr. Senthil Gopinath’s first visit as ICCA CEO at AIME 2020, several engagements with key industry players were held. This included ICCA CEO’s courtesy meeting with the convention bureaus; Tourism Australia, Business Events Sydney and Melbourne Convention Bureau, as well as, with Mr. Andrew Hiebl of Australian Association of Convention Bureaus (AACB); Ms. Anne Jamieson, CEO, Saxton, Mr. Roy Palmer, President, Association of International Seafood Professionals (AISP) and Mr. David Hall. Media interviews with the ICCA CEO was conducted by Mr. James Latham of The Iceberg and Ms. Sarah Bryant of AIME, respectively. Apart from participating in the site-inspection by MCEC, an informal gathering was also held with the ICCA Australia Committee to get the latest insight and updates from ICCA CEO such as future collaborations with AIME for the educational programs.

As AIME is an ICCA Supported Tradeshow, a few activities were organised. ICCA, together with GainingEdge, kicked off the AIME Knowledge Program with a specifically designed Strategic Approach to Building Meeting Legacies workshop. The workshop participants engaged in a discussion on several key pointers such as understanding what motivates associations when they hold conventions and how it can be linked to destination benefit and developing strategic approaches when hosting conventions in order to leverage on post-event legacies. The workshop was attended by 60 participants and moderated by industry veterans, Gary Grimmer and Mike Williams of Gaining Edge.

The ICCA Business Exchange session was exclusively organised for ICCA members to exchange critical information on events they have recently won or managed with each other. The BE session was participated by 12 member-organisations from 5 countries; Australia, Japan, Malaysia, New Zealand and Singapore.

Following the encouraging response from the participants, ICCA looks forward to bringing in greater content and collaboration with industry players for future AIME educational programs.



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