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Welcome Contour Consult to ICCA World

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We're so excited to welcome the following new members to the ICCA Community in January 2021:

- Chengdu Young Academic Conference Co Ltd
- Destination Fyn Convention Bureau
- Contour Consult
- Enso For Exhibitions and Events
- Nanhai International Exhibition and Convention Center
- Xiamen International Conference Center

This month, we get to know Contour Consult a bit better with a Q&A below.

My motivation to join ICCA was because I had gotten to know the organisation quite well while I was working for the Malta Tourism Authority. I followed several courses related to the database, participated in European Cities marketing congresses and enjoyed speakers from ICCA at these events.  The database is very valuable of course but also the industry knowledge, trends and networking events.
Tell us your story. How did Contour Consult get started?
We started our company in 2006 and have focused on Destination Marketing for various destinations as well as convention bureaus. But actually I have been working in tourism and destination marketing since the year 2000 starting at the NBTC in Brussels and moving on to represent Malta in Brussels. We are the founders/starters of the Malta Tourism Authority office in Belgium & Luxembourg and were in charge of marketing & promoting the islands for 18 years here with great success. Besides working for Malta we have done regular assignments and event organisation for numerous convention bureaus. Examples are Meet in Flanders for which we organized 3 dedicated sales missions in the Netherlands, for Meet in Ireland we have conducted online surveys focusing on the association market and we represented the Hague convention Bureau in Belgium for 4 years as well. We also assist Atout France regularly in organizing networking events for their convention bureaus and association meeting planners. And last but not least we have initiated a new networking event in Brussels called Meeting Matters since 2015. This is an annual event where (European) Convention Bureaus can meet with association meeting planners and PCO’s, interact and enjoy a professional speaker or activity in a unique location.
What sets Contour Consult apart?
Our motto has always been “quality over quantity” and we believe in “meaningful marketing” and MICE related activities. We have turned down projects in the past if we feel that they were more short term focused rather than building long-term relations and a “win win” for suppliers as well as planners. This is not always easy to do but integrity and truly having an added value are main factors when considering new projects and objectives.
What is your favourite success story from your organisation?
We built the brand name and image of Malta in Belgium & Luxembourg and put the “country on the map” sort of speaking. We have created awareness, variety in travel segments, focussing on original angles and trying to stay top of mind amongst consumers, press as well as the trade & meeting industry for nearly 2 decades.
Which trends do you see in the Association Meetings?
Travel will also focus more on quality over quantity in my opinion and I believe that associations as well as destinations need to find new “purpose” and added value….a lot of companies and people will have to “go back to the basics” and reflect about their main core values….Why are we doing this business, how are we proving our added value and what are we doing to make this happen ? (The Golden Circle by Simon Sinek)


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