This month, we get to know Andalucia Tourism Board a bit better with a Q&A below:
1. What was your motivation to join ICCA?
The crisis generated by the Covid-19 pandemic has been a severe blow to the Meetings and Events industry (MICE). The tourism sector has been affected first and is one that will take the longest to recover. In recent years, industry associations have concentrated on trying to convey to public administrations the economic impact that the organisation of meetings, congresses, conventions, incentives, fairs and other corporate events generated in the destination.
The Andalucia Tourist Board has renewed its membership with ICCA, after having hosted and supported the holding of events of this association in our destination such as the ICCA Research Sales Program 2009 in Malaga, various editions of the Congress Iberian chapter of ICCA, as well as the ICCA Regional Hub held in Malaga in November 2020 in order to expand our contacts with a view to attracting large congresses for Andalusian destinations such as Seville, Granada, or Malaga.
2. Tell us your story. How did the Andalucia Tourism Board get started?
The Andalucia Tourist Board was set up in 1993 by Andalucia’s Regional Government (Junta de Andalucía) to promote the area as a prime destination for all-year round tourism. It draws particular attention to Andalucia’s historical cities, standard golf courses, state-of-the-art hotels, tourism and health, Spanish learning and meeting facilities, and MICE offerings. We provide logistical support to Andalusian companies in order to guarantee the success of the individual and collective actions in the tourist sector.
When the company was founded, it was based in Seville. After EXPO 92, it moved to Marbella. Finally, in 2002, the Andalusian Tourism headquarters moved to Malaga, to the historic Parador de San Rafael building. The majority of employees continue to work there today. The offices in Seville and Marbella, as well as in Jaén are still operational. Also Turismo Andaluz has 16 tourist offices where they receive tourists who come to Andalusia.
3. What is your favourite success story from your organisation?
The year 2020 has been a challenge for all the countries of the world and in terms of tourism we have been greatly affected by the closure of borders and the limitations of movement at the national level. Despite this, our company and employees have worked harder than ever to be in the "pole position" when the health crisis ends and we can return to the pre-pandemic tourist figures. Our greatest success will be to recover the 32 million tourists of 2019.
4. What can we expect to see from the Andalucia Tourism Board in the future?
Adaptation to new channels and means of communication, projects and new products, creativity, and tailor made events. The Andalucia Tourist Board adapts to the demand of our visitors and we want to offer them unique experiences in Andalusia. We want them to always come back.