This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

Korea Expands Incentive Travel Market

Share on LinkedIn More

The number of incentive travel tourists who visited Korea on 2017, excluding those coming from China, reached a total of 183,307 - reflecting a 25% increase over the previous year.

Group photos of people holding plan cards and korean flag at ski resorts

 

 

According to Korea Tourism Organization (KTO) CEO Changsu Jung, Korea's incentive travelers from Southeast Asia is experiencing an upward trend particularly Vietnam (56,246 , 90.5%), Philippines (4,855, 128.7%), and Malaysia (16,681 , 27.3%). In addition, countries which showed weakness in growth over the past years rose considerably and are being considered as new incentive market in the future.

 

The increase in incentive tourism are directly driven by the economic growth of emerging markets in Southeast Asia and the active efforts of the Korea Tourism Organization in diversifying its market. KTO Meetings & Incentives Team Director Chulbeum Park said, “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”

 

In 2017, KTO has successfully launched its new corporate meetings & incentive support program and initiated several road shows overseas together with other Korean tourism providers and convention bureaus. This year, the Korea Tourism Organization is expected to continue and add more road shows and other promotional activities for 2018.

 
For More Information:
Contact:
Email Melanie Adan
Phone:
82-33-7333284
More from ICCA Member Press Releases
< Previous Story Next Story >