Register Now: Register for 7 July Session or Register for 8 July Session
7 July 7:00PM CEST (Check your local time) or 8 July 10:00AM CEST (Check your local time)
Free and Open to All
The 2025 ICCA GlobeWatch Country and City Rankings Report captures over 12,400 international and regional association meetings across all continents — but the real story isn’t just who tops the list. It’s what the data reveals about how destinations rise, which sectors drive growth, and what consistently separates high-performing countries and cities from the rest.
International association meetings do far more than fill hotel rooms. They position destinations in global knowledge networks, attract and retain talent, generate economic multipliers that outlast the event, and help cities compete for investment, influence, and the world’s best minds.
This webinar takes you inside the 2025 GlobeWatch report, unpacking the headline rankings alongside deeper trends in meeting size, subject sector, and regional momentum, while also drawing on the report’s strategic analysis to show what international association meetings are truly worth, and how to communicate that value to the people who need to hear it.
Open to ICCA members and non-members alike, this session is for anyone who wants to understand how the global meetings landscape is shifting and what the data means for their work — whether you’re benchmarking a destination, shaping a sector strategy, or building a stronger case for investment.
By the end of this webinar, participants will be able to:
- Interpret the 2025 ICCA GlobeWatch rankings at both the country and city level, understanding what drives movement in the rankings and how factors such as meeting size, subject sector, and regional momentum shape a destination’s long-term performance.
- Articulate the broader value of international association meetings — beyond tourism spend — including their role in knowledge exchange, talent development, and economic legacy, using evidence and frameworks drawn directly from the report.
- Apply data-driven insights to real-world decisions, whether refining a destination’s bid strategy, strengthening a sector focus, or making a more compelling case for investment in international meetings to policymakers and stakeholders.
Speakers:
- Frank Murangwa, ICCA Regional Director Africa
- Waikin Wong, ICCA Senior Regional Director Asia-Pacific
- Efi Koudeli, ICCA Senior Regional Director Europe
- Gea van Beek, ICCA Regional Manager Europe
- Andrés Escandón, ICCA Senior Regional Director Latin America & the Caribbean
- Anju Gomes, ICCA Senior Regional Director Middle East
- Shawn Cheng, ICCA Regional Director North America
