Make Your Mark
Initiatives
ICCA’s advocacy, legacy, and impact initiatives empower the global business events community to create meaningful outcomes, drive positive societal change, and build a more inclusive and sustainable future.
Initiatives That Shape the Future of Business Events
Empowering members to lead positive change across the global business events community.
Driving Recognition, Influence, and Positive Change
Advocacy lies at the heart of ICCA’s purpose. We believe international meetings do more than bring people together; they create opportunities for knowledge exchange, spark innovation, and contribute to lasting societal progress. By championing the value of business events on the global stage, ICCA helps decision-makers and communities recognise the powerful role our industry plays in shaping a better future.
Advocacy Framework
Through impactful research, thought leadership, and strategic partnerships, ICCA demonstrates the economic, social, and intellectual benefits of international meetings to governments, policymakers, and stakeholders worldwide. We advocate for an industry that drives sustainable development, strengthens destinations, and creates meaningful legacies that extend far beyond the closing session of an event.
Industry Leadership
As the collective voice of the global business events community, ICCA empowers its members to influence policies, perceptions, and priorities. By bringing together diverse perspectives and fostering collaboration across borders, we help create an environment where business events can thrive, ensuring a stronger, more resilient, and more impactful future for our industry and the communities it serves.
Measuring Meaningful Impact
Discover how association meetings create lasting benefits for destinations, industries, and communities long after the event concludes.
Creating Legacy Beyond the Event
Support initiatives that transform meetings into catalysts for knowledge exchange, innovation, and positive societal change.
Driving Sustainable Outcomes
Deliver events with purpose by aligning business event strategies with long-term economic, social, and environmental goals.
Building a Lasting Legacy
Transform association meetings into catalysts for long-term benefits that extend well beyond the event itself.
Creating Positive Change
Connect global expertise with local priorities to deliver enduring social, economic, and knowledge-driven outcomes.
Leaving More Than Footprints
Harness the power of meetings to strengthen communities, advance industries, and inspire future generations.
Using legacy as a guiding principle for what we do allows us to make a positive difference wherever we go.
It gives us a narrative to communicate our importance on the global stage.
Best Marketing Award
Recognising excellence in marketing that elevates destinations, organisations, and the impact of association meetings.
Incredible Impacts Award
Celebrating ICCA members who create lasting impact through innovation, sustainability, legacy, and community engagement.
Global Community Impact Award
Celebrating ICCA members whose initiatives create meaningful, lasting benefits for communities around the world.
Global Influencer Award
Recognising individuals whose leadership, influence, and contributions are shaping the future of the global meetings industry.
ICCA Asia-Pacific Growth & Innovation Award
The ICCA Asia-Pacific Growth & Innovation Award celebrates national associations that have successfully brought..
Moises Shuster Award
Celebrating ICCA members whose initiatives create meaningful, lasting benefits for communities around the world.
● Advocacy
Powerful Advocacy for the Global Business Events Industry
Influencing global policy: ICCA liaises with high-level policymakers, government representatives and international leaders to ensure the business events industry’s contribution to economic development, knowledge exchange and societal progress is recognised in global decision-making.
Championing the industry’s voice: ICCA represents the interests of the global business events community on the international stage, building strategic partnerships and strengthening the industry’s position in conversations that shape its future.
Empowering member advocacy: ICCA equips members with research, data, insights and resources to demonstrate the value of business events, make evidence-based arguments and engage more effectively with their own governments and stakeholders.
Connecting members with decision-makers: Through high-level dialogues, international partnerships and advocacy initiatives, ICCA creates opportunities for members to engage with policymakers and industry leaders, build influential relationships and advance shared priorities at local, national and global levels.
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Discover How You Can Drive Industry Progress Through ICCA Membership
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Creating Lasting Impact as the Global Leader in Meetings and Events
Understand the initiatives that help ICCA members advocate for the power of global meetings and events to strengthen communities and shape a more sustainable and inclusive future.
What are ICCA's key initiatives?
ICCA’s initiatives focus on advancing the global meetings and events industry through advocacy, industry leadership, sustainability, knowledge sharing, legacy creation, and community building. These efforts help destinations, venues, suppliers, associations, and event professionals create greater value and impact.
How does ICCA advocate for the global meetings industry?
ICCA represents the interests of the international association meetings community by engaging with policymakers, industry stakeholders, and strategic partners. Through research, education, and collaboration, ICCA helps raise awareness of the economic, social, and knowledge-based value of business events.
What does industry leadership mean at ICCA?
Industry leadership means driving innovation, sharing expertise, and shaping the future of international meetings. ICCA provides research, thought leadership, best practice guidance, and professional development opportunities to help industry professionals stay ahead in a changing environment.
How does ICCA support sustainability in business events?
ICCA promotes sustainable event practices by providing education, resources, partnerships, and frameworks that help event organisers and destinations reduce environmental impact, strengthen social responsibility, and create long-term benefits for host communities.
What is ICCA's approach to creating impact?
ICCA encourages the business events industry to look beyond attendance numbers and economic metrics. Its initiatives support measuring and enhancing the broader impacts of meetings, including knowledge exchange, innovation, social development, and community benefits.
What is meant by "legacy" in the context of business events?
Legacy refers to the lasting positive outcomes that remain after an event has concluded. These can include scientific advancement, policy improvements, stronger professional networks, educational opportunities, community engagement, and economic development for host destinations.
How does ICCA help connect the global meetings community?
ICCA brings together professionals from across the international meetings ecosystem through events, education programmes, regional networks, partnerships, and digital platforms. These connections foster collaboration, knowledge sharing, and new business opportunities worldwide.
Who can participate in ICCA initiatives?
ICCA initiatives are designed to benefit a wide range of stakeholders, including association representatives, convention bureaux, meeting venues, event suppliers, destination marketing organisations, academics, and industry partners committed to advancing international meetings.
Why are collaboration and partnerships important to ICCA's initiatives?
Many of the industry’s biggest challenges and opportunities require collective action. ICCA works with members, associations, destinations, governments, and strategic partners to develop solutions, share expertise, and amplify the positive impact of business events globally.
How can I get involved in ICCA's initiatives?
You can get involved by participating in ICCA events and educational programmes, joining industry working groups, contributing to research projects, engaging with sustainability and legacy initiatives, and connecting with the global ICCA community through its networks and activities.
