ICCA North America returns to IBTM Americas with a Chapter Meeting and an exclusive session on Mexico’s international meetings potential. Plus, we’re excited to welcome 12 association and meeting executives to the show to explore what Mexico and the world have to offer.

ICCA North America activities at IBTM Americas 2026:

ICCA North America Chapter Meeting
Wednesday, 19 August, 16:00 PM | Meeting Room: Canal 8 Palace

ICCA North America invites members attending IBTM Americas to join our regional Chapter Meeting — an opportunity to connect face-to-face with fellow members, hear the latest updates from ICCA regional office, and exchange insights and challenges. Open to all ICCA members.

México en el Mapa: Unlocking Mexico’s International Meetings Potential
Thursday, 20 August, 13:00 PM | ENCORE Stage

Mexico is at an inflection point. With the 2026 FIFA World Cup bringing unprecedented global attention to Mexican cities — whether they hosted matches or not — the world is watching, and the window to convert that visibility into long-term meetings and congress bookings is open right now.

But visibility alone doesn’t win international events.

In this session, draws on ICCA’s 65+ years of global data and intelligence to explore what it actually takes for Mexican destinations to compete — and win — on the international stage. What do international association decision-makers look for? Where are the real gaps between Mexican destinations and global expectations? And what are the highest-leverage opportunities that planners and destinations should be focusing on in the next three to five years?

An honest, data-informed conversation designed to help Mexico professionals move from emerging contender to consistent destination of choice.

We look forward to connecting with you in Mexico City.