Demographic shifts and rapid advances in artificial intelligence are reshaping how our industry operates. As seasoned professionals retire and the talent pipeline tightens, AI is simultaneously transforming workflows, required skills, and entire job profiles—from marketing and communication to event design and onsite delivery.
Within the Future Meeting Space innovation network, we have examined how these developments intersect—and what they mean for organisations that design, host, and enable business events worldwide.
In this webinar you will learn:
How talent needs are evolving across the business events ecosystem
Which future skills will define next‑generation event roles
Where human expertise continues to provide unique value in an AI‑driven environment
Practical examples of AI applications throughout the event lifecycle
Speaker:
🔗 Birgit Pacher, Programme Lead Research Centre & Market Intelligence at GCB
She leads market intelligence and research projects that provide strategic insights into the future of business events. Through her work with the Research Centre for Future Meeting Studies (rcfms), she collaborates with industry and research partners to explore emerging trends, AI, future skills, and innovation, helping shape evidence-based decision-making across the global meetings industry.
ICCASkills Credits:
CICE or CICS expiring soon? Earn 1 credit toward re-certification. Join free and stay certified.
Demographic shifts and rapid advances in artificial intelligence are reshaping how our industry operates. As seasoned professionals retire and the talent pipeline tightens, AI is simultaneously transforming workflows, required skills, and entire job profiles—from marketing and communication to event design and onsite delivery.
Within the Future Meeting Space innovation network, we have examined how these developments intersect—and what they mean for organisations that design, host, and enable business events worldwide.
In this webinar you will learn:
How talent needs are evolving across the business events ecosystem
Which future skills will define next‑generation event roles
Where human expertise continues to provide unique value in an AI‑driven environment
Practical examples of AI applications throughout the event lifecycle
Speaker:
🔗 Birgit Pacher, Programme Lead Research Centre & Market Intelligence at GCB
She leads market intelligence and research projects that provide strategic insights into the future of business events. Through her work with the Research Centre for Future Meeting Studies (rcfms), she collaborates with industry and research partners to explore emerging trends, AI, future skills, and innovation, helping shape evidence-based decision-making across the global meetings industry.
ICCASkills Credits:
CICE or CICS expiring soon? Earn 1 credit toward re-certification. Join free and stay certified.